Event Category: Live Webcast

World War Z? The Impact of Multiple Generations on Campus

With more generations in the workplace than ever before, there is no shortage of jokes, social media flurry, and casual speculation about the Millennials in your team meeting or the Boomer down the hall. Interestingly, while we love to discuss these topics, very few people actually know what their differences are beyond vague stereotypes like “work ethic” and “quiet quitting.” Many of these conversations also lack the nuance that includes a judgement-free understanding of why the generations are different. This session will demystify the strengths and weaknesses of each generation, confirm that your favorite 15-year-old TikTok influencer is not a millennial, and provide you with information that you can use to navigate the varying work styles, expectations, and communication patterns that you encounter across generations in your everyday context.  

Have It Your Way (or Not): Customer Service Across Generations

A college community has perhaps the most generationally diverse members of any organization. From Baby Boomers and Generation X to Millennials and Gen Z, today’s students and employees alike co-navigate university systems with vastly different expectations of how they like to be treated as customers. These varying preferences have great impact on the campus culture as a whole, as well as on the diverse knowledge and skills service providers need in order to deliver great experiences for all. This virtual training will provide you with a greater awareness of the varying preferences for customer service that exist for employees and students in college and university communities, as well as a look at how service providers can modify styles to meet expectations and enhance the university experience across generations.

Transitioning Campaign Success into Evergreen Giving Opportunities

Campaigns are long-term, effort-intensive fundraising cycles that require hard work and commitment from Advancement staff, university and volunteer leaders, and donors. When a campaign comes to a close, the institution must balance the celebration of its accomplishments and gratitude for donors with the ongoing need for philanthropic support, all in the setting of inevitable potential for staff and donor fatigue. The best practice is to couple campaign-close communications with a focused effort that capitalizes on the momentum garnered during the campaign to transition into an evergreen philanthropic marketing and communications effort. This underutilized practice showcases high potential investment opportunities – thus, keeping philanthropy alive well beyond a campaign. Creating giving opportunities beyond the close of a successful campaign does not happen by chance. It requires a coordinated effort with your marketing and communications team to ensure that they are prepared to best position your institutional needs while also celebrating the impact of the campaign and honoring the donors who helped to make it a success. Join us to learn the steps UC San Diego took in their transition to create a post-campaign evergreen giving opportunity—and how you might adapt their approach to your own unique institutional context.

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