This virtual conference is tailor-made for those of you who are seeking to build a strong foundation for your efforts, you’ve found your match.

You are the perfect attendee if you are:

• Within the first three years of your annual giving role, navigating the complexities and challenges with fresh eyes.
• Seeking foundational training that goes beyond the basics, offering strategies and insights to enhance your effectiveness.
• Aiming to make a significant impact on your organization through innovative annual giving practices.

Join us to transform your approach to annual giving, equipped with the new knowledge and skills to drive success.

Day One: Thursday, August 1, 2024 (12:00 – 4:00 p.m. ET) 

 

Welcome and Introductions
12:00 – 12:05 p.m.

 

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The Landscape of Annual Giving  
12:05 – 12:45 p.m.
Knowing how giving trends and donor behavior have shifted in recent years, we will provide you with the context to understand what annual giving currently looks like—and what to consider when thinking about how to set yourself up for success in this new academic year.

 

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Data-Driven Strategies
12:45 – 2:15 p.m.
Data is at the center of strong annual giving programs. Knowing what metrics are important to your organization, how to review giving and donor data, and understanding how to acquire, pull, and analyze your organization’s data and then share your data’s story with others are imperative to your program and professional success. This session will teach you how to critically review, request, and analyze data so that you can build out your reporting strategy and strengthen your business acumen.

 

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Break
2:15 – 2:30 p.m. 

 

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Relationships with Campus Partners  
2:30 – 3:55 p.m.
Your role as an annual giving officer requires you to identify and build high-quality and trustworthy relationships with critical campus partners such as those on the academic side, as well as other campus partners like those in student affairs, athletics, etc.  In this session, you will learn why campus partnerships matter in the context of your shop’s philanthropic goals and how to approach and strategize critical conversations that generate ideas to inform future fundraising initiatives.

 

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Day One Wrap-Up
3:55 – 4:00 p.m.  

 

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Day Two: Friday, August 2, 2024 (12:00 – 4:00 p.m. ET) 

 

Welcome & Quick Overview
12:00 – 12:05 p.m. 

 

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Optimizing Technology to Reach Your Annual Giving Goals  
12:05 – 1:30 p.m.  
We’ll provide you with an overview of digital communication strategies, such as artificial intelligence and other new technologies, to help you optimize your annual giving goals.  These tools will help you to automate, streamline, and simplify your digital communication approach with your donors so that you can use your newfound time to prioritize your other competing priorities.

 

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30-Minute Break 
1:30 – 2:00 p.m. 

 

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Engagement and Stewardship Essential Practices
2:00 – 3:00 p.m.  
“Every gift counts” is the slogan of many annual giving programs, but practicing what we preach and celebrating every gift can be a challenge. Knowing how to meaningfully steward and engage your annual donors is essential to retention strategies that will ensure that your program can build and strengthen a community of supporters. This session will teach you how to prioritize stewardship in your annual giving programs, collaborate with your stewardship colleagues, and how to identify your most promising future donors to deepen engagement.

 

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Tips for Success and Pitfalls to Avoid  
3:00 – 3:55 p.m.
In this final session, our expert panel will give tips on how to set up for success as well as on pitfalls to avoid when approaching your work as an annual giving officer.

 

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Conference Wrap-Up
3:55 – 4:00 p.m.