Fresh Approaches to Fundraising Campaigns in Current Times

Fresh Approaches to Fundraising Campaigns in Current Times


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Propel your campaigns forward during this unusual time by focusing on three crucial areas.


The success of your fundraising campaigns depends on many factors. Some of these are perennial, while some are especially timely. How can your campaigns shift to meet the needs of the moment?

Join us for this day-long long virtual conference experience that will highlight three important considerations for the modern campaign. You will learn about three timely pieces that can increase campaign success during this time:

  • Mini and bridge campaigns
  • Diversity, equity, and inclusion awareness and training
  • Adjustments to campaign brand and messages


Who Should Attend

Advancement professionals responsible for driving campaigns forward during this unique time will benefit from this one-day virtual conference. You can be at any stage of your campaign as long as you are able to continue adding and updating your strategy. You will take a deep dive into three aspects of success in current campaigns. This event will not cover campaign strategy comprehensively. Register your team to maximize impact!

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions

See What Our Attendees are Saying

“The virtual design of this conference coupled with the amazing work of our program manager promoted a high level of engagement and sense of community among attendees. The speakers were knowledgeable and enthusiastic to share their experiences. It was a refreshing shift from long days of traditional meetings on Zoom!”

“This is the first time I’ve ever attended a virtual conference, and to be honest, I had low expectations. Well, I was wrong. I am very impressed with the platform used and the quality of the content shared. Oftentimes, these conferences only talk about ideas and what could work, but at this event, actual pathways and practical next steps were shared. Academic Impressions did a great job featuring quality speakers who were willing to share what they know.”

“Although the workshop was online, it felt as if the presenters were right there with us. All presenters were knowledgeable and really related the content to real work experiences. They were so willing to answer questions and offer assistance—I learned so much that I can apply.”

“Many conferences leave you with learning but not always sure how to turn that into action for your organization. There were actionable tips shared throughout the two days and tools provided to help move the learning into action. I am always impressed with Academic Impressions conferences and this virtual one did not disappoint.”

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College


May 27, 2021 (Eastern Time)


11:00 – 11:15 a.m.



Pushing Forward Using Mini and Bridge Campaigns
11:15 a.m. – 12:45 p.m.

Mini and bridge campaigns can serve as a crucial link between comprehensive campaigns, especially during this time of virtual fundraising. But they remain an uncommon practice in many advancement shops. During this portion of the event, you will learn the key components of mini and bridge campaigns from kickoff to close, and you’ll explore potential topics for these campaigns that could particularly motivate your donors and prospects.



12:45 – 1:00 p.m.



Doubling Down on Diversity, Equity, and Inclusion

1:00 - 2:30 p.m.
While diversity, equity, and inclusion should be core to all alumni engagement and fundraising efforts, most shops can continue to expand awareness and action around these components. In this segment, you will learn how to make your campaigns more inclusive from the inside out:

  • Ensuring a culture of diversity, equity, and inclusion is infused into the way your campaign operates
  • Training gift officers on how to interact with diverse alumni and donors



2:30 – 3:00 p.m.



Optimizing Campaign-Branded Messaging

3:00 - 4:30 p.m.
Without high-impact experiences on campus and in events, your campaign brand and messaging must shift. How are you making your campaign strategy visible to alumni and friends during this time? In this final section of the event, learn how to adjust your campaign communications during this time—including platforms and associated messaging.



Final Q& A and Networking 
4:30 – 5:00 p.m.  




portrait of Dexter Bailey

Dexter Bailey

Vice President for Advancement and Alumni Relations, California Institute of Technology (Caltech)

Dexter A. Bailey Jr. is a fundraising executive with over 25 years of experience. During his career, he has been directly involved in raising over $1 billion while managing successful development and alumni relations programs at Stony Brook University, Worcester Polytechnic Institute, University of California at Berkeley, University of Washington, and Ohio University.

Read Speaker's Full Bio.

Portrait of Brent Pieper

Brent Pieper, Ed.D., CFRE

Associate Vice President for Campaign & Major Gifts, University of Kentucky

In his current role, Brent oversees the University’s $2.1 billion campaign. With nearly two decades of fundraising experience on campaigns totaling more than four billion dollars, he previously held the position Assistant Vice President and Director of Campaign Operations at Cleveland State University. Brent has also led major gifts and campaign leadership positions for Indiana University and Ohio University. 

Read Speaker's Full Bio.

Questions About the Event?

Portrait of Brittany Iwaszkiw

Brittany Iwaszkiw
Program Manager, Academic Impressions

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