Intentional and Strategic Management of Alumni Volunteers

Intentional and Strategic Management of Alumni Volunteers

February 9 - 10, 2021 | Eastern Time

Better steward volunteers through their lifecycle to foster more engaged and dedicated alumni.


Alumni volunteers are immensely valuable to institutions in both their service and their giving power; they tend to give 10 times more than non-volunteers. Their generous contributions of both time and treasure are often indispensable to institutions.

Managing volunteers, especially now that volunteerism has gone virtual, poses a number of additional challenges. First of all, it can be incredibly difficult to manage people who are not officially employed by the institution and have their own motivations. Secondly, it’s an ambitious undertaking to align volunteer efforts with the mission of the institution while also creating a cohesive experience across different types of volunteers. Additionally, there are new challenges triggered by the pandemic, such as keeping your volunteers engaged with meaningful work and monitoring the risks of sharing institutional information with them while they design and lead valuable virtual events.

Join us for this two-day virtual conference, the only training of its kind, designed specifically for volunteer managers in higher education. Our expert faculty will:

  • Provide the best strategies for recruiting and onboarding volunteer talent
  • Prepare you to navigate difficult conversations and manage group dynamics
  • Exhibit how you can demonstrate the value of volunteers to leadership

Packed with templates, exercises, and learning from experts and peers, this training will prepare you and your team to approach your volunteers with a more strategic intent during the recruitment and management of your most dedicated alumni.


Who Should Attend

This program is specifically designed for alumni relations professionals who manage volunteers by way of alumni boards, chapters and clubs, and other volunteer programs, which have recently developed virtually. This content would also be valuable to leaders within alumni relations who want to enhance the quality of alumni in their giving pipeline by better understanding the value their volunteers can bring to their institution.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions

See What Our Attendees are Saying

“The Academic Impressions conference for Annual Giving was a comprehensive program which provided the knowledge and tools to implement specific changes to our college's annual fundraising program. The presenters were knowledgeable and able to take the participants from concept to implementation.”

- Jennifer Fleming, Director of Development, St. Joseph's College, NY

“This is my second Academic Impressions conference regarding annual giving / leadership annual giving in less than 12 months and I feel very confident and prepared to be a leader for our institution's annual giving program's success.”

- Amanda Schmidt, Director, President's Society, Northern Arizona University

“The Institute for Annual Giving program provided a great deep-dive into each area of annual giving and gave me with fresh ideas, feedback, and connections to return to my office to assess, implement and follow-up on!”

- Kristy Herrington, Communications & Marketing Officer, University of South Florida

“This has been one of the best conferences I have attended. I have many more take-aways than I have had with others and the speakers were very dynamic and engaging. Thumbs way up!”

- Leigh Shughron, Development Coordinator, John Miller Health Foundation

“This conference is an excellent opportunity for professionals of all institutional statures to grow. Large or small, the value of Academic Impressions’ set-up and framework can be gained from all backgrounds.”

- Alex Domine, Assistant Director, Annual Giving, Pacific Lutheran University


Day One


Welcome and Introductions
11:00 – 11:30 a.m.



Intentional Volunteer Management
11:30 a.m. - 12:30 p.m.
Understanding the key ingredients for an intentional volunteer management framework is foundational to your success. We’ll discuss how to work with stakeholders and partners to develop a vision for volunteer engagement that aligns with both the mission of the institution and the passions of your volunteers.



12:30 - 12:45 p.m.



Strategies for Lifetime Involvement
12:45 - 1:30 p.m.
After addressing the key considerations for an intentional volunteer management program, we’ll get tactical. Our faculty will introduce a competency-based model for volunteers that encourages lifelong engagement. They will also address how to identify the core competencies your institution can offer volunteers and how to inspire them to acquire each competency over a lifetime of engagement.



Long Break
1:30 – 2:00 p.m.



Evaluating Risk in Volunteer Management
2:00 - 2:45 p.m.
Volunteer programs are subject to many risks and sources of potential liability, such as sexual harassment. Planning ahead to mitigate risks ensures the protection of people, property, and reputation. You will be provided with practical tools and resources to recognize and effectively manage risks within your volunteer program.



Recruiting and Vetting Volunteers
2:45 - 3:45 p.m.
How do you take your needs and shape them into a recruitment strategy? We will focus on strategies to recruit and vet alumni volunteers for boards, chapters and clubs, and one-off volunteer opportunities.



3:45 – 4:00 p.m.



Onboarding Volunteers and Setting Expectations
4:00 - 4:45 p.m.
Ensuring that expectations are set when you onboard your volunteers is crucial to success. Demonstrating how to identify the story and the impact your institution wants to have, and how to communicate those expectations to match that impact will be the focus of this session.



Speaker Panel Q&A
4:45 – 5:00 p.m.


Day Two


Reflections and Networking
11:00 – 11:30 a.m.



Volunteers as Champions of Change
11:30 a.m. - 12:15 p.m.
Volunteers can be resistant to change. However, in this new virtual world, teaching your volunteers to embrace change and engaging them as partners to guide alumni through these challenging times is critical. In this session, we will share tactics on how to empower and train your volunteers to be champions of change.



12:15 – 12:30 p.m.



Difficult Conversations
12:30 - 1:30 p.m.
How do we talk to volunteers who are not following through? How do we communicate changes in policies? How do we let someone go? Through activities with your peers, you will practice how to have tough conversations with your volunteers, so that you're prepared to communicate tough news.



Long Break
1:30 – 2:00 p.m.



Managing Group Dynamics
2:00 - 2:30 p.m.
What happens when individual interests and group dynamics get in the way of fulfilling your organization’s needs? With guiding questions to move your group in the right direction, you will better understand the varying needs to help you manage the varieties of group dynamics.



Volunteer Appreciation and Recognition
2:30 - 3:15 p.m.
How can we meaningfully recognize the work of our volunteers — even on a tight budget? In this panel discussion on recognition, our faculty will discuss creative ways to show appreciation for the work of your volunteer force.



3:15 - 3:30 p.m.



Leveraging Technology for Volunteer Management
3:30 - 4:00 p.m.
No matter the scale of your program, leveraging various technologies can help you efficiently manage volunteers. From a Google Sheet to a robust portal, we will help you make the most of the digital tools available to you.


Demonstrating the Value of Volunteers to Leadership through Data
4:00 - 4:45 p.m.
Using data to convey the value of your volunteer efforts to your leadership helps showcase the necessity of staying engaged with your most important alumni. Additionally, when leadership is bought-in to your volunteer management approach, that support will reverberate throughout your shop, leading to staff members better understanding the role alumni volunteers play in your engagement efforts.



Speaker Panel Q&A
4:45 – 5:00 p.m.


Portrait of Matt Carcella

Matt Carcella

Director, Diversity Alumni Programs and U.S. Regional Alumni Engagement, Cornell University

Matt has been in higher education administration for the past 15 years. Prior to his current role, he was the Associate Dean of Students and Director of the Lesbian, Gay, Bisexual, Transgender Resource Center at Cornell and previously held positions at Princeton University and St. Francis University Upward Bound. He has presented locally and nationally on topics ranging from online dating behavior to LGBT inclusion in human resource policy to diversity practices in engagement and fundraising.

Read Speaker's Full Bio.

portrait of Sarah Indewey

Sarah Indewey

Director, Resource Development, United Way, KFL&A, Former Associate Director, Alumni & Volunteer Relations, Queen’s University

Sarah is an experienced leader in the field of higher education administration, holding a Master in Public Administration with a focus on Government-University relations. In addition to contributing to overall alumni relations organizational strategy and capacity, Sarah’s focus is on developing, implementing, evaluating, and overseeing volunteer strategies, policies, and guidelines, including volunteer-led philanthropic initiatives

Read Speaker's Full Bio.

Portrait of Patricia Chau Nguyen

Patricia Châu Nguyễn

Senior Director of Diversity Programs, Alumni Affairs, UCLA

For the past ten years, she has served in multiple roles in merging student affairs diversity, equity and inclusion work in higher education – ranging from intercultural living and learning communities, multicultural Greek life, summer bridge programs, multicultural centers, and social justice education. Nguyễn also consults nationally on issues related to interfaith conversations, ethics, meaning-making and intersectionality in practice.

Read Speaker's Full Bio.



$1,495 $0


$1,495 $1,395

through November 2, 2021

Get access to THIS virtual conference only.

Become a Member

Get this + 100s more FREE with membership!

Can't attend the conference? Buy the binder.

Questions About the Event?

Portrait of Nick Pettet

Nick Pettet
Program Manager, Academic Impressions

Please enter your name.
Please enter a valid phone number.
Please enter a message.