What Happens When Volunteers Are No Longer a “Nice to Have” Resource, But Instead a Strategic Investment?
Most colleges treat volunteers as “nice to have” resource, but a well-managed volunteer infrastructure can mean better fundraising, stronger student outcomes, and deeper relationships with donors, alumni, and friends of the institution. by Valerie Jones, College of Saint Benedict The Scenario In October 1989, 11-year-old Jacob Wetterling was abducted from a rural road in St. Joseph, Minnesota. The event made national headlines and united the community in support of his family. Twenty-eight years later, their worst fears were confirmed. As the grieving family began planning a memorial service in 2016, the College of Saint Benedict (CSB) offered to host. The invitation drew RSVPs from more than 6,000 people, including state and national dignitaries. Logistics such as parking, shuttles, security, media management, hospitality, and more demanded resources. With only two weeks to prepare and with all normal functions of the college already maxed out with the beginning of the fall semester, the college turned to the one resource that would make all the difference: volunteers. Within 10 days, CSB recruited, trained, and deployed roughly 125 volunteers to support the memorial service. Volunteers worked alongside college staff parking cars, ushering dignitaries, greeting shuttles, guiding media members, tending to presenters, collecting condolences and […]

