FREE | Perspectives on Annual Giving Amid COVID-19


Perspectives on Annual Giving Amid COVID-19


The live webcast took place on April 10, 2020. Please register to get access to the recording.

COVID-19 Critical Response

Watch a webcast recording where our experts connect with the broader higher education community to share ideas and ask questions amid the COVID-19 crisis.

Annual giving teams have needed to adapt to unforeseen and uncontrollable circumstances caused by COVID-19. This has forced many shops to make big decisions on short notice, upending the long-term planning that is typically required for a successful annual giving year. This unprecedented situation calls for action now, not later, in order to salvage a critical component of your advancement operation 

Watch a recorded discussion between your peers and our expert about how annual giving strategies are being managed amid the crisis. Dan Frezza, Associate Vice President for Strategic Operations and Annual Giving at the College of William & Mary will share his approaches and perspectives on: 

  • Decisions on upcoming solicitations 
  • Whether or not to move efforts towards current cause-based campus needs 
  • Pausing donor acquisition campaigns 
  • Wellness checks for renewals and loyal donors  
  • Reigniting stewardship efforts 
  • Decision-making trends for Giving Day 

Who Should Attend

This program will benefit annual giving professionals and advancement leaders looking to make informed decisions on annual giving operations. 

If you are looking for a space to gain ideas and best practices around the current coronavirus crisis, we encourage you to check out our other webcasts in our COVID-19 Critical Response Discussion Series.

A Discussion-Based Format  

As COVID-19 continues to be an ever-evolving situation, we can’t provide you with hard-and-fast answers. But we can make space for open discussion and idea sharing based on both our speakers’ expertise and the experiences of the rest of the audience.  

After watching this recorded webcast, you will have a clearer understanding of how other campuses are responding and ideas for how you might continue to make decisions and move the work forward.  


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Dan Frezza

Associate Vice President for Strategic Operations and Annual Giving

In his current role, Dan Frezza oversees the strategic leadership and execution of a comprehensive annual giving approach that includes fundraising priorities for 13 school and units. William & Mary boasts the highest undergraduate alumni participation rate among public ivy universities and leads all top 50 nationally ranked USNWR public universities. Under his leadership, Dan has successfully positioned annual giving and participation as key campaign goals in a $1 billion comprehensive campaign. During his five-year tenure, William & Mary has grown from 23% participation in 2012 to 29.9% in 2017. 

Dan has more than 14 years of higher education experience, ranging from student affairs, alumni engagement and annual giving. He received his bachelor’s degree in communications and marketing from Western Carolina University and his master’s degree in higher education administration from North Carolina State University.