Soliciting Endowment Support Digital Recording


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SKU: 0117-endowment-fund-on-demand Category:

Product Description

Raising funds for your endowment can be one of the most confounding fundraising tasks, but doing so is also an important part of a long-term, sustainable fundraising strategy. Learn how to more effectively raise endowed gifts for your institution. Our expert instructor will share insights on:

  • Developing language and gaining buy-in for endowment fundraising internally
  • Understanding how to talk about and solicit endowed funds with donors
  • Identifying endowment prospects
  • Closing gifts for your endowment

Educate Donors on the Endowment

Included with your registration is a one-page guide to help educate potential endowment donors. This guide can be used as a sample and modified to your unique institutional context.

Who Should Attend

Frontline fundraisers and those charged with raising endowed funds will learn how to educate both internal and external audiences on endowments, how to identify potential donors and how to close more endowed gifts.

Learning outcome

After participating in this online training, you will be able to better educate your internal and external stakeholders to more effectively fundraise for your institution’s endowment.


  • Internal Education Pieces
    • Gaining Internal Buy-In for Endowment Fundraising
      • Educating deans and academic leadership
      • Developing language for donors
    • Endowment Fundraising as a Part of Your Fundraising Strategy
      • Identifying naming opportunities
      • Thinking about endowments creatively
        • Equipment
        • Administrative support
        • Other supplies
  • External Education Pieces
    • Educating and Soliciting Prospects and Donors
      • Identifying ideal endowment prospects
      • Sample visit conversations
      • Outright gifts vs. endowment
      • Explaining your spend policy
    • Closing Endowed Gifts
      • Developing sound gift agreements
      • Regularly reporting on endowments
    • Stewardship


John Greenhoe, CFRE, Director of Principal Gifts, Western Michigan University

John has nearly 20 years of experience in major gifts and has worked with donors on the creation of more than 90 endowed funds during his tenure at WMU. He is a frequent international speaker and the author of Opening the Door to Major Gifts: Mastering the Discovery Call (CharityChannel Press, 2013). John’s bestselling book helps nonprofit organizations begin relationships with potential donors.