Meaningfully engage parents and families through intentional collaboration with campus partners.
From the moment a student signs their letter of intent to the day they graduate, parents of undergraduate students typically have a 4-year window to give to your institution. Your development strategy for parent and family giving needs to be strong and should be a collaboration between student affairs, enrollment management and alumni relations. When communication to parents across these divisions is aligned, it can foster an environment of engagement that leads to more giving.
Join us online to learn how the parent and family giving model at the University of California San Diego fosters a collaborative environment that leads to effective and impactful parent and family giving. Our expert instructor will also discuss:
- The variety of programming that parents and families can contribute to, from student organizations to on-campus activities.
- How to use data to identify parents and families most likely to become development prospects and volunteers.
- Stewardship strategies that keep parents informed and engaged throughout their giving lifecycle.
Who Should Attend
If you’re an advancement professional who wants to improve upon your parent and family giving program or strategy, this training is for you. If you’re in student affairs, enrollment management, or any other department that collaborates with advancement in parent giving efforts, you will also benefit from participating in this training.
The Academic Impressions Online Learning Experience
Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.
What you will get:
- A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
- Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
- Practical takeaways and hands-on knowledge
- Guidance from vetted subject matter experts
- Unlimited access to all recorded online sessions
1:00 - 3:00 p.m. Eastern
The UC San Diego Parent and Family Giving Model
Whether it’s volunteerism, intellectual engagement, and/or philanthropy, UC San Diego parent and family giving is focused on positively impacting the undergraduate student experience. You will learn how this program has evolved to more strategically increase pipeline development, and how programming efforts in career development, campus events, cultural activities, family events, the Triton and Family Ambassador Program, and the Parent Council leads to effective parent engagement, giving and stewardship.
Building Collaboration with Campus Partners
Collaboration between alumni relations, student affairs, enrollment management, academic divisions, and resource centers is essential for a successful parent engagement and giving program. You will learn how UC San Diego has organized their internal communication strategy and have the opportunity to share challenges you face in internal collaboration for parent giving strategy while exploring steps you can take to improve 1-2 communication strategies among your campus partners.
Executive Director of Development, Student Success and Parent Programs, University of California San Diego
Paulyne Becerra has 15 years of experience in higher education advancement and currently serves as the Executive Director of Development, Student Success and Parent Programs at the University of California San Diego. In this role, Paulyne manages a team of frontline fundraisers and program directors who support student success initiatives and parent and family engagement. Working closely with campus partners, the team is focused on building a robust pipeline of engagement and philanthropic opportunities.
Dr. Michael Bumbry
Senior Director of Alumni Outreach and Engagement, University of California San Diego (UCSD)
Dr. Michael Bumbry has nearly 15 years of experience in higher education administration including careers in both student affairs and advancement. He currently serves as the Senior Director of Alumni Outreach and Engagement at the University of California San Diego (UCSD). In his current role, Dr. Bumbry manages a team of alumni directors who support 17 academic units, with a focus on strategic engagement, prospect qualification, and pipeline development.