Join us for a webcast highlighting a successful model that “flips the script” and puts social media at the forefront of content marketing. Tony Dobies from West Virginia University will discuss:

• The challenges WVU previously faced
• How they initiated conversations about taking a more audience-centric and social-first approach to content creation
• How social media grew to occupy a central strategic place in both marketing and communications
• Examples and data that show what the results of this social-first approach have been for the university

You will see numerous examples of “social-first content” to help illustrate the concept and will learn how this approach helped enhance the brand and personality of West Virginia University as social media leaders in higher education.