Establishing a Culture of Talent Development in Frontline Fundraising



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Better retain your existing team of capable fundraisers through intentional talent development.

Frontline fundraising is a demanding job that leaves many major gifts officers emotionally and physically drained. Dealing with rejection and adjusting to life on the road are just two of the stressors that help explain why gift officer retention is at an all-time low. By engaging fundraisers in career planning conversations early in their tenure, you can help address these root causes of gift officer churn and develop a more stable operation.

Join us online to learn options for having more individualized talent development conversations with your frontline fundraisers to reinvigorate them and help them raise more money for the institution. Audra Brickner, Vice President of Advancement for Semester at Sea, will share how conversations with your fundraisers can progress from career mapping to individual needs assessment to unique job crafting.


Who Should Attend

Anyone who oversees a team of frontline fundraisers - including directors, AVPs, or those working in talent development in advancement - will benefit from this webcast.



Our presenter will show you three elements of success in fundraiser talent development and how to customize the process:

  1. Start Career Mapping Early
    Demonstrate your intention to support your staff in this early stage in their career
  2. Assess Needs
    Develop individual opportunities and aspirational challenges
  3. Craft Unique Jobs
    Find a way to balance in-office work with being on the road in a way that feels both productive and personally satisfying for your staff



Audra Brickner

Vice President of Advancement, Institute for Shipboard Education

Through skill matching, creativity, feedback, and a bit of calculated risk, Audra has devised strategies that result in higher productivity, longer tenures, and employees who are grateful and engaged. We all know that fundraising is a relationship business, and the longer good employees stay, the more money they raise. Read Audra's full bio here.



Questions About the Event? Email this event's Program Manager, Christine Murphy.

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