Retain Frontline Fundraisers by Fostering Inclusive Practices



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Engage more meaningfully with prospects and donors in conversations that foster inclusion.


When prospect and donor values around diversity, equity, and inclusion do not align with your institutional values, tension can develop in the relationship, leading to difficult conversations that can have a negative impact on frontline fundraising goals. Knowing how to effectively communicate and interact with your prospects and donors can lead to deeper relationships with mutually beneficial goals.

Join us in this workshop to understand how your frontline fundraising team can navigate conversations that foster inclusion by:

  • Assessing and analyzing your team’s current knowledge and competence when engaging in diversity-related conversations.
  • Adequately preparing your frontline fundraisers for the conversations they’re having with donors, and about their own personal alignment with the values of your institution.
  • Implementing approaches to prospect and donor conversations that can lead to deeper and more sustainable long-term relationships.

Build upon these practices for a more effective fundraising team by registering for Building, Leading, and Retaining a High-Performance Frontline Fundraising Team on Tuesday, June 28 from 11:00 a.m. – 5:00 p.m. ET.

Who Should Attend

This training is for Associate Vice Presidents, Executive Directors, and Directors of Development who supervise a frontline fundraising team. If you’re a frontline fundraiser, this workshop will also be beneficial to your work by helping to improve how you approach and manage difficult conversations with prospects and donors.

If You Can't Attend the Live Event

You can still register to receive a recording of the live session that you can access anywhere, anytime.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


Monday, June 27, 2022

11:00 a.m. - 2:00 p.m. ET


Assessing/Analyzing Your Fundraising Team’s Current Practices

How are your frontline fundraisers thinking and talking about inclusive conversations that promote equity with prospects and donors? Knowing where to begin will help identify the collective and individual struggles your team is facing when it comes to potentially contentious conversations with donors at all levels. Learn how you can evaluate the current competency of your team and bring together a fundraising practice that is inclusive both internally and externally.



Practicing Difficult Conversations

Through examples and role play, you will learn what kinds of conversations are being had in frontline fundraising—and how you can teach your team to navigate them. By creating a space on your team that is safe and comfortable, you will be able to provide new strategies so that your team can communicate more effectively while promoting more inclusive fundraising practices.



Implementing Intentionality for Navigating Difficult Conversations

Leading your team to be more inclusive and thoughtful in their communication strategy takes intentionality. By centering on how your frontline fundraisers navigate diverse conversations, you will be able to incorporate an equity mindset beyond conversational levels. You will also improve your recruitment efforts and better align your institution’s values by preparing your team to be more inclusive in their fundraising practices.


Portrait of Michelle Fuko

Michelle Fuko

Associate Vice-Principal, Development, Queen’s University

Michelle has been in fundraising for nearly 2 decades, having worked with donors of all types—from annual fund donors to third-party volunteers, principal gift donors, and corporations and foundations. From start-up non-profits in Tanzania, to complex institutions of higher learning in Canada, Michelle takes great pride in her passion for philanthropy and her drive to make a tangible impact in our communities and the world.

Read Speaker's Full Bio.

Portrait of Craig L. Jackson Jr.

Craig L. Jackson Jr.

Associate Vice President of Development and Principal Gifts, University of Nevada, Las Vegas

Craig L. Jackson, Jr. serves as Associate Vice President of Development and Principal Gifts at the University of Nevada, Las Vegas. He oversees unit fundraisers for eight colleges at UNLV (Business, Engineering, Education, Hospitality, Urban Affairs, Fine Arts, Sciences, and Liberal Arts). Before he arrived at UNLV, Craig served as Senior Director of Development for the College of Engineering at UC Davis and the lead fundraiser for the UC Davis Coffee Center, the first of its kind in the country. Additionally, Craig writes and presents on diversity, equity, and inclusion (DEI) and its application in the business practice for development and alumni relations.

Read Speaker's Full Bio.

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