Developing a Strategic Approach to Generational Wealth

Last updated June 17, 2020

Developing a Strategic Approach to Generational Wealth

Last updated June 17, 2020

Develop a cultivation plan to engage multi-generational donors.

Overview

Join us for this webcast to learn strategies for cultivating and soliciting top donor families in a way that can extend personal giving to your institution. Understanding what motivates and compels donors to give and what will, in turn, motivate their families to continue giving is key for any shop. During this unique learning experience, our expert will help you with the significant undertaking of successfully navigating multi-faceted complexities that arise from family dynamics and considering individual priorities as part of a group. You will learn how to:

  • Connect generational giving to impact and connection through your institution
  • Cultivate and solicit donors as a family entity
  • Use best practices for talking across generations

Who should attend?

Front-line fundraisers will gain new insight into engaging families and parents who have a relationship with the university. Leaders who are interested in making family giving a priority in their shops are encouraged to attend as well.

Agenda

During this webcast, we will help you improve upon your existing strategy for multi-generational giving and wealth. We will cover the following:

  • Research to support generational wealth conversations, highlighting their importance
  • How you can utilize current practices on other campuses to inform your own operations
  • How best to identify opportunities and think creatively about including multiple parts and priorities within a family gift

During this webcast, we will help you improve upon your existing strategy for multi-generational giving and wealth. We will cover the following:

  • Research to support generational wealth conversations, highlighting their importance
  • How you can utilize current practices on other campuses to inform your own operations
  • How best to identify opportunities and think creatively about including multiple parts and priorities within a family gift