This training will benefit annual giving and alumni engagement professionals looking for ways to strategically involve academic leaders and add value to the academic enterprise. This training is also for academic based development officers focused on building their pipeline, regardless of their staffing structure, to illustrate the important role alumni engagement and annual giving should have in the advancement priorities of an academic unit.

1:00 p.m. – 2:00 p.m. Eastern

In this hour-long webcast, our expert instructor will cover the following:

Understanding Your Institutional Culture and Context

Before you can establish meaningful partnerships with academic leaders, you first need to understand your institution’s culture and goals, so that you can approach these partnerships from a place of shared mission and alliance. In this section, you will answer the following questions:

• Who needs to be engaged in the conversation?
• What will it take to gain buy-in from academic leaders?
• How will you talk about this partnership in a way that resonates with academic leaders?

---

Establishing Strategic Engagement Opportunities

Your goal is to create engagement opportunities that will resonate with academic leaders. In order to do that, you need academic leaders to add value in a way that advances the goals for your shop and their own needs. In this session, you’ll answer the following questions:

• Where will alumni and donors benefit from connecting with a dean or leader?
• How can academic leaders engage in large, campus-wide events?
• What other opportunities are there to highlight the academic unit and engage donors in new and different ways?