Taking Large-Scale Recruitment Events Online



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Learn what it takes to plan, prepare, and manage large-scale recruitment events virtually.



As we face declining enrollments and a pandemic that limits in-person events, many enrollment and admissions professionals are struggling to adjust the traditional tactics they have used to recruit more students. Though most institutions rely on face-to-face recruitment events, the COVID-19 pandemic is challenging us to strategically shift to hosting virtual events instead.

This program will prepare you for the specific challenges you are likely to face when you move your large-scale recruitment and yield events online. Our program will highlight the work of Barbara Loftus, Assistant Director of Undergraduate Admissions at Rutgers University – New Brunswick, who had 24 days to convert an Admitted Student Open House that had approximately 19,000 attendees last year to an online format. Join us for this two-hour virtual training that will enable you to:

  • Shift your planning processes for the online environment
  • Craft or solidify plans for your own upcoming virtual recruitment events
  • Gain ideas from your peers across the country


Who Should Attend

This virtual training will benefit both new and seasoned professionals within enrollment management, admissions, recruitment, and visitor services.

If you are working on moving your own recruitment events online and want to learn best practices for doing so, while also sharing your ideas with others who are doing the same, this event is for you.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


September 14, 2020

1:00 - 3:00 p.m. Eastern 


Best Practices for Taking Your Event Online

Barbara Loftus from Rutgers University will share her planning process, including new considerations and pitfalls to avoid when you convert large in-person recruitment & yield events into online events. She will cover how to plan:

  • Objectives
  • Target Audience
  • Platform
  • Engagement
  • Personalization



Planning and Practice

Using the framework provided, attendees will break into groups of 2-3 to answer guiding questions and identify key decisions and changes they will make as they move their recruitment events online:

  • What are your objectives?
  • Considerations for choosing a platform
  • Fostering engagement online
  • Personalizing the experience
  • Reaching your target audience



Idea Sharing and Closing Questions

You will share out the ideas and considerations you generated in groups. Barbara Loftus will offer closing remarks and answer remaining questions.


Portrait of Barbara Loftus

Barbara Loftus

Assistant Director of Undergraduate Admissions, Rutgers University – New Brunswick

Barbara oversees campus visits for prospective and admitted students and all on campus recruitment events for Rutgers University – New Brunswick. Their annual tour program hosts over 45,000 guests per year. Barbara plans all on campus yield events for admitted students including Rutgers’ signature Admitted Student Open House that last year saw over 18,000 people in attendance for the one day event.

Read Speaker's Full Bio.


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