Communicating Financial Aid and Affordability to Admitted Students Webcast Recording



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Financial aid packages can be confusing; help your institution clearly communicate the information to families.

Do you need a more concise and streamlined approach for communicating financial aid to admitted students and their parents? This example-based online training walks through considerations for proactive and effective financial aid communication during the narrow window of time between admittance and enrollment. Included will be expert approaches from two diverse case-study institutions and many examples of impactful communication tactics.

Case Studies and Real-Life Examples

Throughout this training you will hear real-life examples from two diverse institutions. These case studies aim to help you implement the best practices you learn after participating in this webcast regardless of your institution type or size.

Who Should Attend

Enrollment, admissions, and financial aid personnel from private and public institutions will see and hear examples of how clear and timely financial aid communication can boost yield within the admitted student pool.

Learning Outcome

After participating in this online training, you will be able to improve affordability messaging and financial aid communication for your admitted student pool.


  • Best Practice Examples: Non-Digital Communication
    • Written
    • In-Person
  • Best Practice Examples: Electronic Communication
    • Email
    • Video
    • Website
    • Net price calculator    
  • Moving Forward: Keys to Concise Financial Aid Communication
    • Simplifying financial aid language
    • Articulating student loans and scholarships
    • Identifying cross-campus partners for financial aid communication


Chandra Owen, Office of Financial Aid Training Coordinator, Michigan State University

Prior to working in her current role, Chandra served as a financial aid advisor, scholarship coordinator, and in financial aid application processing.

Chandra has volunteered on several committees for the Michigan Student Financial Aid Association (MSFAA) and the Midwest Association of Student Financial Aid Administrators (MASFAA) often presenting on social media and student communication at regional conferences. She was selected to speak at the 2015 National Association of Student Financial Aid Administrators (NASFAA) conference on evaluating and reporting the effectiveness of online communication with students. Chandra has produced instructional videos for the Michigan State University office of financial aid that were recognized through a NASFAA Gold Star Award Honorable Mention in 2014. Chandra holds a MA in Educational Technology.

W. Kent Barnds; Executive Vice President and Vice President of Enrollment, Communication, and Planning;  Augustana College

Since his arrival at Augustana in 2005, Kent has overseen the most successful enrollment in the college’s history and the two largest entering classes, with significant increases in both academic quality and student diversity. He oversees the offices of admissions, financial assistance, communication and marketing and Web services. As a consultant for higher education admissions offices, he lectures on a wide variety of higher education topics ranging from college admissions interviews and essays to the value of a four year degree from a private college.


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