Forge partnerships with your faculty to improve success in your academic medical fundraising.
Grateful patients are often motivated to give because they are thankful for the care they received and want to advance research that may result in finding cures. An effective partnership with medical faculty and staff is one of the critical first steps in providing patients an opportunity to give back. Medical faculty primarily focus on providing the best possible care to patients; thus, they may not always have an opportunity to communicate why philanthropy matters in medicine effectively.
Reluctance on the part of faculty sometimes stems from legal and ethical implications and a blurring of the lines related to the roles gift officers and faculty members should play. These issues often influence our ability to close gifts from grateful patients successfully. As a result, it is crucial to forge meaningful relationships built on trust that lead to a partnership between gift officers and faculty members to achieve success in grateful patient fundraising.
Join us in this online training to deepen your capability as a gift officer in academic medicine and learn how to effectively partner with medical faculty for philanthropic success.
Who Should Attend
This webcast is for gift officers who work in academic medical fundraising and rely upon successful partnerships with medical faculty and staff to solicit and close philanthropic gifts. If you’re in advancement at a large institution with a medical hospital, this training will benefit you and your shop to help you better understand how to work with faculty in grateful patient fundraising.
11:00 a.m. - 12:00 p.m. Eastern
Our expert instructor will cover:
Navigating Legal and Ethical Implications of Grateful Patient Fundraising
From a legal perspective, your role in helping faculty understand the types of information you are privy to (within the parameters of the Health Insurance Portability and Accountability Act (HIPAA) and other policies) can help them overcome reluctance to share the information you need. From an ethical perspective, learn how to discuss with faculty some of the major ethical considerations, including wealth screening processes, concierge services, and the vulnerability of patients as it relates to academic medical fundraising.
Coaching Faculty to Engage Patients Philanthropically
When faculty understand the distinctions between your role and theirs, the relationship developed can result in more effective philanthropic engagement with patients. Learn more about how to determine faculty members’ understanding of and comfort with fundraising, how to help faculty create a provoking story about their research, and ways to be an accountable, trustworthy partner to your faculty.
Heather S. Culp, JD
Executive Director of Development, The Fund for Johns Hopkins Medicine, Johns Hopkins University
Heather leads the fundraising team for the Department of Neurology and Brain Sciences at Johns Hopkins Medicine. As a senior member of the development and alumni relations team, she works closely with the Chair of the Department, overseeing all aspects of fundraising including annual, major and principal gifts, stewardship, communications, event planning and alumni relations. At Johns Hopkins, Heather and her team have raised more than $275M for education, research, and patient care. She attributes the team’s success to their commitment to building relationships with donors, always centered on trust and compassion.
What You Get
Get the live webcast and the recording for one price.
Get access to live webcast including Q&A.
Receive permanent and unlimited access to recording.
Download speaker slides and supplemental materials.