The level of alumni engagement with and giving to alma mater is a clear sign of an institution’s continued relevance. This connection is one of the reasons why the advancement operation is a key priority for the board.
Yet the greatest barriers to higher levels of fundraising success can rarely be isolated in the advancement operation. They include:
- Lack of strategic adaptability
- Inability to listen to constituents
- Shifting value proposition of higher education
- Short-term fundraising focus
- Lack of knowledge about how private support is secured and sustained
Board members, knowledgeable in institutional aspirations and external realities, play a critical role in addressing these barriers and opening new opportunities for strategic advancement. For many institutions this need is greater than ever before. This unique guide from Jim Langley, explores the role of the board in every stage of building a stronger philanthropic culture and securing private support.
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