Refining Your Out-of-State Recruitment Strategy

Refining Your Out-of-State Recruitment Strategy

May 18 - 20, 2020 | Eastern Time

As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.

All of our 2020 virtual conferences are now included for free as part of your membership.

The Academic Impressions Virtual Conference Experience

Our virtual conferences go far beyond just replicating PowerPoint presentations online: these new programs are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. As higher education strives to adapt rapidly to the shifting crisis, connecting with your peers who are experiencing similar challenges can be the best use of your professional development time.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Unlimited access to all recorded online sessions
  • Access to an online conference hub — one-stop shop for presentation materials, attendee introductions, worksheets, supplemental reading, videos, and other resources

Hone and bolster your out-of-state recruitment strategy to strengthen your enrollment funnel.

Early Bird Pricing Expires in:

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Hour
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Overview

In the midst of demographic shifts, the COVID-19 crisis, NACAC CEPP changes, and a myriad of other challenges; the enrollment market is more competitive than ever before. Many institutions are working to develop or strengthen their out-of-state recruitment strategies to in an effort to broaden their reach and meet enrollment goals.

Join us at this highly interactive conference to identify improvements you can make to out-of-state recruitment plans in order to maximize your chances of success and return on investment. Whether you’re entering out-of-state markets for the first time or doubling down on your efforts in this area, this practical, hands-on program will provide you with the tools, strategies, and best-practices you need to grow your out-of-state student body. You will walk away with new ideas and a stronger, more refined multi-channel out-of-state recruitment strategy that you can implement when you return to campus.

Our virtual conferences give you plenty of opportunities for building networks, sharing common challenges, and offering supportive solutions that have become hallmarks of our in-person experience.

 

Come with an Out-of-State Recruitment Market in Mind

To maximize the impact of working sessions, we encourage you to attend with specific out-of-state recruitment markets in mind so that you leave with a tailored plan to bring back to your campus.

 

Who Should Attend

This training is designed for professionals in charge of overseeing out-of-state recruitment strategies. Whether you want to strengthen your current strategy or build out an entirely new plan, this conference will provide you with a framework and tactics to help move the needle at your institution.

Vice Presidents, Directors, and Associate Directors of Admissions and/or Enrollment Management from small and midsized private institutions and regional publics based in the United States are encouraged to bring their teams for the most impactful experience.

AGENDA

Day 1 | Setting the Stage and Articulating your Value Proposition

May 18, 2020 | 12:30 - 6:00 p.m. (Eastern Time)

 

Tech check and sign-in

 


 

Big Why: Welcome & Introductions

ROUND ROBIN! Share via webcam with your colleagues your thoughts on the following:

  1. Your name, institution, and role.
  2. How the COVID-19 has impacted your admissions work with out-of-state-recruitment so far.

 


 

The Current State of Enrollment Management

In this first session, we’ll examine big picture data on out-of-state recruitment trends, demographic shifts, and other driving forces to be aware of as you begin building your plans.

DISCUSSION! Share with your peers via webcam:
Reflect on how the trends discussed are playing out on your campus this admissions season.

 


 

BREAK

 


 

Establishing your Value Proposition in an Out-of-State Market

Many factors should be considered when breaking into a new out-of-state market. Our experts will outline key considerations when establishing your value proposition in a new area based on competitors, pricing, program offerings, and cultural factors. Working time will be included to allow you the space to consider how you can differentiate your institution in a new area.

GROUP ACTIVITY! Value propositions should look different depending on the market you are entering.
Work with your colleagues to ideate how a value proposition for a single institution could look very different from market to market.

 


 

BREAK

 


 

Establishing your Value Proposition in an Out-of-State Market: Working Session

EXERCISE! Identify and articulate your differentiators:
What are your institutional selling points? How might you articulate these differently in the out-of-state recruitment markets you want to enter?

 


 

Day 1 Wrap-up: Ask an Instructor / Virtual Networking

Share resources informally with fellow attendees and get access to 1:1 time with conference instructors.

 


Day 2: Managing your Team to Effectively Build Brand Awareness

May 19, 2020 | 10:30 a.m - 6:00 p.m. (Eastern Time)

 

Tech check and sign-in

 


 

Day 2 Welcome

 


 

Setting your Admissions Counselors Up for Success

Once you understand your value proposition, it is critical to communicate your key messages to the people who will be on the front lines: Admissions Counselors. In this session, our experts will provide tactics and strategies for coaching your team to best sell the institution in new markets.

ROUND ROBIN! Share your favorite tactics and tips:
How do you prepare your admissions counselors to enter a new out-of-state market?

 


 

BREAK

 


 

Effectively Utilizing and Managing Regional Recruiters & Remote Teams

Managing regional recruiters can be a challenging task – particularly if this is something your team has not done before. We will explore best practices for managing recruiters who are not physically located on campus. We’ll discuss strategies to oversee and provide feedback on their work, how to ensure they stay connected to the office culture, and how to distribute their tasks to help them make the best use of their time.

DISCUSSION! Discuss your challenges and successes.
Whether you have always had regional recruiters, or you are simply navigating a new office normal in the wake of COVID-19, many of us are now overseeing remote teams. We will share the challenges and successes we have had managing remote employees and brainstorm ideas to strengthen our leadership.

 


 

Building Brand Awareness: Print, Email, Digital, and Social Media

Building a strong multi-channel communication plan is a key component to effectively building awareness of your brand in your new market. Effective digital and social media marketing is especially critical when recruiting from a distance but print and email are still important considerations. This session will touch on a variety of tactics to utilize – from paid ads and content creation to geofencing and SEO optimization.

PULSE CHECK! Share which channels you utilize the most.
Do you use all of the channels discussed in your out-of-state markets? Why or why not?

 


 

Building Brand Awareness: Working Time

PEER FEEDBACK! Discuss your challenges and successes.
Attendees are invited to submit examples of their print, email, digital, or social medial communications to present to the group and receive peer feedback via rubrics.

 


 

BREAK

 


 

Building Brand Awareness: Out-of-State and Online Events

Hosting targeted events – in your out-of-state market, at high schools, online, or on your campus – is a key recruitment tool to help students feel connected to your institution. We will discuss important considerations for planning events - in person OR virtually - showcase examples of successful events.

BRAINSTORM! Collaborate with your colleagues to identify:

  1. Ways to better meet out-of-state students where they are – either in-person or virtually
  2. Creative recruitment event ideas you could try in the future

 


 

Building Out Your Multi-Channel Plan

A strong out-of-state recruitment plan includes a multi-channel approach to building brand awareness in your targeted areas. This structured working session will allow space for you to begin building out your plans for the markets you are focusing on.

WORKING TIME! Begin making YOUR plans:
Begin using what we’ve learned so far to start building a plan for YOUR campus.

 


Day 3: Building Relationships to Move your Work Forward

May 20, 2020 | 10:30 a.m - 3:00 p.m. (Eastern Time)

 

Tech check and sign-in

 


 

Day 3 Welcome

 


 

Developing & Sustaining Relationships with High School and Independent Counselors

Relationship building is a critical part of successfully breaking into a new market. High School and/or Independent Counselors can be some of our best partners in developing a strong pipeline from a new area. We will outline ways to initiate, develop, and sustain relationships with counselors in your target market.

PULSE CHECK! Engaging counselors:
How do you currently engage high school or independent counselors? How could you build these relationships in a new market?

 


 

Leveraging Internal Partners to Build Brand Awareness

Internal partners – such as faculty, alumni, and local industry partners – can be key allies in building brand awareness in new markets. Our instructors will share ideas and strategies to leverage individuals who are already bought into your brand to help you in new areas.

BRAINSTORM! Share out via webcam:
How could you strengthen internal partners to help build brand awareness in a new market?

 


 

Finalizing your Plan

ACTION PLANNING! Bringing it home to your campus:
During this structured working session, participants will further build out and refine your out-of-state recruitment plans so that you return to campus armed with recommendations and next steps.

SPEAKERS

Lauren Scott

Lauren Scott, Ed.D

Senior Associate Director of Admissions, University of North Carolina Wilmington

Lauren has more than 13 years of experience working in undergraduate admissions and enrollment at UNCW. She is responsible for developing recruitment and enrollment plans and adjusting strategy as institutional goals and student needs and demographics change.

Read Lauren's Full Bio.

Amy Tiberio

Amy Tiberio

AVP for Enrollment Management & Marketing, Roger Williams University

Amy directly oversees the undergraduate admission department and works collaboratively on financial aid and marketing strategies. Prior to Roger Williams, Amy worked at Stonehill College and Bentley University. Her career spans over 15 years in admission and enrollment.

Read Amy's Full Bio.

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PRICING

Features

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for one year. See list of trainings here.

  • $250 off all in-person conferences

  • 1 in-person conference registration per institution

  • -

    -


Virtual Conference

  • -


  • -



  • -

  • -


  • $1,495

    through May 11 $1,595

    -


10-User Membership




  • -


  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership





  • $7,500

    -


Virtual Conference

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • $1,495

    through May 11 $1,595


10-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 10-users for one year. See list of trainings here.

  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 25-users for one year. See list of trainings here.

  • $7,500


Questions About the Event?

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Kate Poisson
Program Manager, Academic Impressions

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*All-inclusive members receive this virtual conference free. (in addition to the early bird discount if applicable). Academic Affairs, Advancement/Alumni Relations, Business Office, Enrollment Management, Student Affairs, and Leadership members will continue to receive $100 off conference registrations. Upgrade your membership to qualify for a higher discount. Please note this discount is not applicable on conference binders or success coaching.