Donor Relations: A Strategic Asset to Your Fundraising Program
The field of donor relations has undergone a transformative few years. In the summer of 2014, we embarked on a comprehensive survey of more than 300 chief advancement officers at higher ed institutions and discovered more shops making a significant investment in their donor relations programs. With 35% of shops nationwide reporting making a ‘strong’ or ‘very strong’ investment in donor relations in FY2015, compared to 27% in FY2014, now is the time to consider your donor relations program and ensure it is strategically designed to support all of your advancement efforts.
This research brief includes key data from our survey as well as a few excerpts from our most popular articles highlighting how donor relations can strategically support all of your fundraising efforts.