Be better prepared to develop strategies for establishing new academic programs at your institution.
Learn the art and science of growing your academic programs in a way that maximizes your institution’s chance of success. You will walk through a set of criteria to consider when deciding whether or not to move forward with a new academic program or initiative. You will leave this event better able to assess a potential new academic program’s:
- Fit with your institutional mission and goals
- Operational feasibility given your capacity and resources
- Prospective student enrollment
- Internal support to get it up and running
- Profitability and impact resulting from failure
Bring Your Academic Planning Team
Developing a new degree program or curricula involves many stakeholders. Because of this, we encourage you to bring your program planning team that consists of: provosts, deans, department chairs, operational/resource management administrators, registrars, and institutional researchers. Whether you are planning to develop a new online, blended/hybrid, or face-to-face program, this conference will help you to effectively plan a program. When you register two people from your institution, a third can attend for 50% off!
Innovation is not easy within any context. Traditional modes of operation and decision-making create real barriers. In this session, you will learn some effective strategies for creating an innovative supportive campus environment. Specifically, our expert presenter will address:
- Creating an urgency for innovation and change
- Overcoming barriers that often get in the way of effective change efforts
- Looking outward for innovative inspiration and best practices
Inspiration for new academic programs is readily available—if you know where to look. Your presenter will address:
- Utilizing primary and secondary market research to identify potential program demand
- Key market research resources that every provost and academic administrator should have at their fingertips
- Strategies for assessing the need and existing competition for new academic program possibilities
Your presenter will review the most critical national and international workforce trends and the potential impact for higher education. Specific questions to be addressed:
- What are the demographics of today’s college student?
- What will the world of work look like in 2025?
- What are the fastest growing occupations and what educational demand does this create?
- Which occupations are in decline?
- What are new educational delivery models that might be considered in response to these trends?
- What does all this mean for higher education?
Following on this presenter’s previous sessions, you will be introduced to a process for developing, vetting, and operationalizing new academic programs. Time for Q&A will be included. Specific topics to be addressed include:
- Essential elements and considerations for developing new academic programs
- Important factors to consider in assessing risk and opportunity with new program possibilities
- Principles for operationalizing new programs
- Considerations for scaling and managing capacity
Bringing on new academic programs requires thinking through a host of infrastructure and resource issues. Where will the resources come from to fund these changes? How will your new programs affect space utilization and technological requirements? Did market research indicate a sufficient market to produce the needed revenue? Can the staffing changes be phased in, or are they necessary up front to operate the proposed new academic program? Have you considered the following questions:
- Faculty needed to support a new academic program?
- Faculty reductions for program cuts or elimination?
- Staff needed to move into a new strategic direction?
- Budgeting for human capital to accomplish strategic change?
- Classrooms and technology capacity?
- Adequate parking?
- Is there a need for a current facilities utilization analysis?
- Determining the need for new facilities?
Even the best designed new program can fail if the marketing and branding for the program is not well thought out and effectively executed. In this session, the presenter will discuss what it takes to successfully market a new program and to sustain one’s market position over time. The presenter will address:
- Building a comprehensive new program marketing plan
- Budgeting for marketing and recruitment efforts
- Staffing options for program recruitment and marketing
- Assessing the effectiveness of your marketing efforts
- Using market research to determine program viability
- Measuring demand for your new academic program
New programs that are not integrated into the campus’ five-year budgeting process and properly resourced will likely flounder or never get off the ground. Tough decisions are often required to trim funding of less profitable academic programs to be able to expand programs that will improve the institution’s bottom line. This final session will focus on:
- Tying your strategic planning and new program development to a five-year budget
- Directly linking planning process and budget
- Identifying program reductions and program growth opportunities to keep the budget in balance
Bob led Gray's entry into the education industry and the development of Gray's proprietary industry databases and service offerings. He has worked with all of Gray's education clients, consulting Presidents, CEOs, and CMOs on business strategy, pricing, location selection, and program strategy. He is an expert in business strategy, marketing, sales and high-tech distribution channels. He has helped AT&T, Avaya, American Express, Dex Media, Qwest Communications, HP, IBM, and other clients to develop growth strategies, enter new markets, and build their sales and channel organizations. He has also led efforts that have eliminated tens of millions of dollars in cost, particularly in sales and channel management. He is a published author, whose articles have appeared in the Wall Street Journal, Sales and Marketing Management, and other publications around the world. He received an MBA, with honors, from Harvard Business School and a BA, magna cum laude, from Harvard College.
Dr. Frazier’s portfolio includes the Adult and Graduate Programs, library services, academic support, international education, Registrar Office, Office of Student Development, career services, community service office, campus ministries and the university academic divisions (Business, Education, Humanities, Nursing, and Sciences). Dr. Frazier serves on the President’s Cabinet and is also a full professor in the Division of Business.
Prior to coming to Iowa Wesleyan, Dr. Frazier was the associate vice president for academic affairs and dean of the Graduate School at Campbellsville University in Kentucky, where he oversaw 17 different graduate programs in various disciplines. Prior to his work at Iowa Wesleyan, Dr. Frazier served as the Senior Vice President for International Programs at Upper Iowa University (UIU). There, Dr. Frazier oversaw campus internationalization efforts, including the implementation of an international student recruitment plan and the growth of UIU’s academic extension centers abroad.
Melissa Morriss-Olson, Ph.D.
As provost, she serves as the institution’s chief academic officer and also oversees admissions, enrollment marketing and analytics, student life and athletics, institutional research and all academic research and support functions.
While at Bay Path, she has led the re-engineering of the learning community and structure including the development of the Thumbprint—Bay Path’s distinguishing educational aspirations—as well as the Women Empowered as Learners and Leaders (WELL) program. Under her leadership, a new academic structure consisting of schools and colleges has been established and faculty resources have been diversified and strengthened. Dr. Morriss-Olson has led the development and launch of more than twenty new graduate degree programs, resulting in a significant increase in student enrollment.
Dr. Morriss-Olson is a nationally recognized higher education thought leader, speaking and writing often on topics such as higher education innovation, disruption and leadership. Her blog can be found here: The Accidental Provost or you can follow her on Twitter @BayPathProvost
Chris has over 20 years of experience in higher education enrollment management, marketing, and academic administration. He is currently chief enrollment and marketing officer for University College at the University of Denver, which offers over 50 degrees and certificates and comprehensive non-credit programming to over 2,000 students. Chris currently chairs the Marketing, Enrollment, and Student Services network for the University Professional and Continuing Education Association (UPCEA), and also serves as an associate consultant for Ruffalo Noel Levitz, where he was one of 11 higher education leaders chosen to launch the firm’s adult, online, and graduate practice, and consults on strategic enrollment management, marketing, new program development, and program review and assessment. Chris has taught graduate online and face-to-face courses in marketing and higher education administration for over 15 years, and lectures and presents at conferences around the world on a range of topics, including enrollment management and marketing, higher education policy, and study abroad. He possesses a bachelor’s degree and MBA from North Park University, and a Ph.D. in Higher Education from Loyola University Chicago.
Lori serves as a Vice President at the Western Association of Schools and Colleges with over 25 years experience in education. Prior to this role, she served as Provost and Accreditation Liaison Officer at Ashford University in San Diego. Previous positions include vice provost of curriculum development and innovation at Kaplan University, vice president of product strategy and development at Laureate Education, executive director of the center for student success at Walden University, and administrative roles at Saint Michael's College and Middlebury College. Throughout her career, Lori has also taught extensively, serving as a professor, thesis advisor, and mentor.
Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.
Note: Conference attendees do not need to purchase materials separately.
Questions About the Event?
Director, Program Development, Academic Impressions