Understanding and Measuring Alumni Engagement

Understanding and Measuring Alumni Engagement

December 4 - 6, 2019 | West Hollywood, CA

 

Register

Learn how to tell the story of your alumni relations efforts through data.

Alumni relations teams across the nation are under increasing pressure to demonstrate their results and to better connect their contributions to fundraising and development efforts. In order to effectively respond to these demands, advancement professionals must be able to quantify alumni engagement, demonstrate ROI, and bring to life the story of their shop’s alumni engagement efforts.

 

Join us for this timely and unique learning experience to learn strategies, tools, and best practices on gathering and using alumni data to improve your work and optimize your programs. With the help of our expert faculty, you will discuss the key components of developing and measuring alumni engagement, including:

  • Gathering and analyzing essential data
  • Quantifying the volunteer experience
  • Deploying alumni attitude and event surveys
  • Using data to inform future planning
  • Applying an engagement scoring model

You will have the chance to connect with our experienced speakers and your peers from across the country to share and discuss challenges, as well as proven approaches and methodologies to successfully measure alumni engagement.

 

Pre-Conference Workshop: Creating Your Initial Engagement Scoring Model

This optional workshop is aimed at setting a foundation of understanding around the creation and implementation of an engagement scoring model. If you have not instituted a scoring model, this will be a great session to ask questions of our faculty and engage in steps from creation to implementation. The learning here will serve as a foundation to the full conference experience, where we will be building upon your scoring tool.

 

Who Should Attend

Professionals from across alumni relations and advancement services who are looking to build or enhance scoring models will greatly benefit from the content of this course. Leaders and decision makers who would like to better share the story of their alumni efforts will also find this training valuable.

 

Bring Your Team and Save

Alumni relations and advancement services professionals will benefit from the information shared at this event. Attending together will ensure that you can take advantage of both the data and programmatic angles of this conference and develop a strategy for moving forward.

 

Save over 15% when you register three or more colleagues.

“This conference was very helpful. In the ever changing fast pace business of higher ed, having information to make decisions have never been more important.”

- Jack McCorkie, Executive Director, Northeastern University

Read what past attendees of this conference have to say about the Academic Impressions experience:

“This conference equipped me not only with tools, content, and best practices for alumni engagement, but with the attitude and perspective to make change and empower growth. I am leaving feeling inspired and excited!”

- Phil Brazell, Executive Director, Career and Alumni Relations, Azusa Pacific University

“Practical information delivered simply—able to put in place things I learned, discovered, and planned at this conference—as soon as I get back.”

- Rachel Morse, Assistant Vice Chancellor, Alumni Relations, University of Alaska Anchorage

“A ‘must attend’ for any alumni professional building a metrics program.”

- Meaghan Green, Senior Associate and Director of Alumni Engagement, Temple University

Agenda

Pre-Conference Workshop

9:00 a.m. - 12:00 p.m.

Lunch will be included for those attending the workshop and conference, as well as the workshop binder and materials.

 

Pre-Conference Workshop: Creating Your Initial Engagement Scoring Model

This pre-conference is aimed at setting a foundation of understanding around the creation and implementation of an engagement scoring model. If you have not instituted a scoring model, this will be a great session to ask questions from our faculty and engage in steps from creation to implementation. The learning here will serve as a great preface to the full conference experience.

 


 

Day 1

1:00 p.m. - 6:00 p.m.

 

Registration, Welcome and Opening Remarks

 


 

Defining Alumni Engagement

Engagement is the foundation of alumni relations work. We will talk through the industry identified definition of engagement and outline how alumni activities translate to engagement.

 


 

Working Session: Exploring and Understanding the Data You Have

In this working session, you will assess the alumni data you currently gather. The question around how to use data to drive events and programming will be answered. We will focus on your individual campus needs and include sharing with the group to highlight best practices and trends.

 


 

Events Metrics

Once you gather improved alumni data, how do you use this information to guide future program planning? Based on event performance and alumni interests, what should you be doing more? Can you revamp or eliminate events or programs? Our instructors will address these questions and talk about how to better segment your populations to optimize your alumni relations operations.

 


 

Day 1 Closing and Q & A

 


 

Networking Reception

 


 

Day 2

9:00 a.m. – 4:45 p.m.  

 

Volunteer Metrics

We will quantify the work of volunteers and share best practices on synthesizing the data that comes from volunteer engagement. We know that this is a great engagement point, and there is a correlation to giving.

 


 

Alumni Surveys

While you may survey alumni in your shop, do you know how to develop questions that will reveal the most applicable information? This session will cover survey design, data analysis, and responder follow-up for both alumni attitude and event surveys.

 


 

Engagement Scoring Models: Refining and Expanding the Model

You will examine different scoring models, including how they were developed and what you can learn from their implementation. Whether you have a model or will be building one, this time will allow you to both build and adapt, based on your individual needs.

 


 

Gathering Data and Ensuring Data Integrity

One of the biggest issues shops face is how to gather data to inform metrics. From volunteer metrics to connecting with alum via social media, we will provide ways to quantify alumni engagement across data points. Here we will discuss building relationships across campus to gain buy-in and ensure proper data collection. Our faculty will also give suggestions that will help you make the most of your database and simple functions in Excel. The session will begin with brainstorming your current data-gathering challenges and will be revisited in the afternoon’s working session.

 


 

Working Session: Data Gathering and Goal Setting

The day will continue with time to focus your efforts on figuring out which cross-campus allies will help you ensure that your data-gathering is successful. You will also begin to sketch out goals for the upcoming year and gather feedback from your colleagues.

 


 

Using Metrics to Inform Planning

Once you gather improved alumni data, how do you use this information to guide future program planning? Based on event performance and alumni interests, what should you be doing more of? Can you revamp or eliminate events or programs? Our instructors will address these questions and talk about how to better segment your populations to optimize your alumni relations operations.

 


 

Day 2 Wrap-Up and Q & A

 


 

Day 3

9:00 a.m. - 12:15 p.m.

 

Staffing and Structure

We will explore what is working and ways to reorient your shop around your new goals and plans. To fully realize your effort of making more data-driven decisions for your alumni programming, staffing is necessary to ensure that your shop is on board with this cultural change. Our faculty will offer practical advice on managing up, laterally, and down to guide you to success.

 


 

Reporting and Telling the Story of Your Metrics

Having the data is great, but telling the story of the data is better. Share best practices for quantifying your engagement experience and utilizing those metrics to share information within your organization and across campus. Let the data serve as an additional way to communicate the value of the work happening within alumni engagement.

 


 

Action Plan and Next Steps

We will have covered a lot of ground in the previous two days; this session is designed to bring concept to concrete and to equip you with the tools and plan to implement what you have learned once you return to campus.

 


 

Final Faculty Q & A Panel and Conference Close

December 4 - 6, 2019
West Hollywood, CA

Conference Hotel Information:

Andaz West Hollywood
8401 Sunset Blvd.
West Hollywood, CA 90069
323-656-1234

Room Rate: $225 + tax
Room Block Dates: Nights of December 3, 4, and 5, 2019.
Rate Available Until: November 12, 2019.

Reserve Your Room: Call 323-656-1234 to reserve your hotel room. Please indicate that you are with the Academic Impressions group to receive the group rate.

Speakers

Reggie-Bustinza-headshot-sq

Reggie Bustinza

Executive Director of Alumni Association, Northern Illinois University

Reggie is responsible for management of the Northern Illinois University Alumni Association, including board relations, financial and staff management, and programmatic success. Reggie started in alumni relations more than ten years ago, initially focused on geographic chapters and affinity groups, before branching out into volunteer management and engagement metrics.

Read Reggie's full bio here.

Mark Koenig 150 x 150

Mark Koenig

Associate Vice President, Advancement Services, Oregon State University

In this role, he serves as the Foundation’s fundraising administrator including oversight of research, relationship management, information technology services, and database management operations. Leveraging his twenty years in higher education advancement, Mark has extensive experience in the development and utilization of fundraising best practices.

Read Mark's full bio here.

RaySatterthwaite-150x150

Ray Satterthwaite

President, Engagement Analysis Inc.

Ray began his career at McGill University in Montreal as the director of alumni relations and annual giving of the 180,000 member alumni association. He then moved to Queen’s University in Kingston to serve as associate vice principal of advancement and chief development officer, running a successful $262 million capital campaign.

Read Ray's full bio here.

Pre-Conference Workshop Only

$395 through Nov. 15$495.00

Set a foundation of understanding around the creation and implementation of an engagement scoring model.

Main Conference Only

$1,495 through Nov. 15$1,595

Learn how to tell the story of your alumni relations efforts through data.

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Can't Attend? Buy the
Conference Binder
$295

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

Brittany Iwaszkiw

Brittany Iwaszkiw
Program Manager, Academic Impressions

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