Increase Your ROI on Alumni Engagement Through Effective Data Analysis

Increase Your ROI on Alumni Engagement Through Effective Data Analysis

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Learn how to tell the story of your alumni relations efforts through data.


Alumni relations teams across the nation are under increasing pressure to demonstrate their results and to better connect their contributions to fundraising and development efforts. In order to effectively respond to these demands, advancement professionals must be able to quantify alumni engagement, demonstrate ROI, and bring to life the story of their shop’s alumni engagement efforts.

Join us for this timely and unique experience to learn strategies, tools, and best practices on gathering and using alumni data to develop and improve your engagement model scoring system, so that you can make better decisions and optimize your engagement efforts. With the help of our expert faculty, you will discuss the key components of developing and measuring alumni engagement, including:

  • Gathering and analyzing essential data
  • Quantifying the volunteer experience
  • Deploying alumni attitude and event surveys
  • Using data to inform future planning
  • Applying an engagement scoring model

Throughout the program, you will have opportunities to share and discuss challenges with fellow attendees, as well as share proven approaches and methodologies to successfully measure alumni engagement.


Who Should Attend

Professionals from across alumni relations and advancement services who are looking to implement an engagement scoring model will greatly benefit from this conference. This could also be helpful for shops with engagement scoring models in place who are looking to enhance their model through the best practices presented. Leaders and decision makers who would like to better share the story of their alumni efforts will also find this training valuable.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions

See What Our Attendees are Saying

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College


Day One


Welcome and Opening Remarks
11:00 – 11:30 a.m.



Defining Alumni Engagement
11:30 a.m. – 12:30 p.m.
Engagement is the foundation of alumni relations work. We will talk through the industry-identified definition of engagement and outline how alumni activities translate to engagement.



12:30 – 12:45 p.m.



Exploring and Understanding the Data You Have
12:45 – 1:15 p.m.
In this working session, you will assess the alumni data you currently gather. We will cover how to use data to drive events and programming, then we will focus on your individual campus needs and include sharing with the group to highlight best practices and trends.



Long Break
1:15 – 1:45 p.m.



Gathering Data and Ensuring Data Integrity
1:45 – 3:00 p.m.
One of the biggest issues shops face is how to gather data to inform metrics. From volunteer metrics to connecting with alumni via social media, we will provide ways to quantify alumni engagement across data points. Here we will discuss building relationships across campus to gain buy-in and ensure proper data collection. Our faculty will also give suggestions that will help you make the most of your database and simple functions in Excel. The session will begin with brainstorming your current data-gathering challenges and end with an activity to sketch out your goals for the upcoming year.



3:00 – 3:15 p.m.



Events Metrics
3:15 – 4:00 p.m.
Understanding the difference between, and value of, tactical and strategic event evaluation, as well as learning which KPIs to focus on, are central to obtaining event metrics. More specifically, after this session, you will be able to look at evaluative metrics to determine the efficacy of your events in order to guide your decision making for the most beneficial outcomes.



Alumni Surveys
4:00 – 4:45 p.m.
While you may survey alumni in your shop, do you know how to develop questions that will reveal the most applicable information? This session will cover survey design, data analysis, and responder follow-up for both alumni attitude and event surveys.



Day 1 Closing and Q & A
4:45 – 5:00 p.m.


Day Two


Virtual Table Topics
11:00 – 11:30 a.m.
To begin the day, we’ll have table topics for you to choose from in order to learn from and network with your fellow attendees.



Volunteer Metrics
11:30 a.m. – 12:15 p.m.
During this session, we will quantify the work of volunteers and share best practices on synthesizing the data that comes from volunteer engagement. We know that this is a great engagement point and there is a correlation to giving.



Using Metrics to Inform Planning
12:15 – 1:00 p.m.
Once you gather improved alumni data, how do you use this information to guide future program planning? Based on event performance and alumni interests, what should you be doing more of? Can you revamp or eliminate events or programs? Our instructors will address these questions and talk about how to better segment your populations to optimize your alumni relations operations.



Long Break
1:00 – 1:30 p.m.



Engagement Scoring Models: Refining and Expanding the Model
1:30 – 2:45 p.m.
You will examine different scoring models, including how they were developed and what you can learn from their implementation. Whether you have a model or will be building one, this time will allow you to both build and adapt based on your individual needs.



2:45 – 3:00 p.m.



Staffing and Structure
3:00 – 3:45 p.m.
We will explore what is working and discuss ways to reorient your shop around your new goals and plans. To fully realize your effort of making more data-driven decisions for your alumni programming, staffing is necessary to ensure that your shop is on board with this cultural change. Our faculty will offer practical advice on managing up, laterally, and down to guide you to success.



Reporting and Telling the Story of Your Metrics
3:45 – 4:30 p.m.
Having the data is great but telling the story of the data is better. Share best practices for quantifying your engagement experience and utilizing those metrics to share information within your organization and across campus. Let the data serve as an additional way to communicate the value of the work happening within alumni engagement.



Action Plan and Next Steps
4:30 – 5:00 p.m.
We will have covered a lot of ground in these two days; this session is designed to bring concept to concrete and to equip you with the tools and plan to implement what you have learned once you return to work.



Final Faculty Q&A Panel and Conference Close
5:00 - 5:15 p.m.


Portrait of Beverly Harris

Beverly Harris

Senior Director, Strategic Business Analytics, Alumni Affairs, Duke University

Beverly joined the Duke Alumni Association in February 2016 as the organization’s first senior director of strategic business analytics. In her four years in this inaugural role, she has been instrumental in establishing internal data governance structure that manages and monitors the quality and usability of alumni engagement data.

Read Speaker's Full Bio.

portrait of Ray Satterthwaite

Ray Satterthwaite

President, Engagement Analysis Inc.

Ray began his career at McGill University in Montreal as the director of alumni relations and annual giving of the 180,000 member alumni association. He then moved to Queen’s University in Kingston to serve as associate vice principal of advancement and chief development officer, running a successful $262 million capital campaign.

Read Speaker's Full Bio.

Portrait of Parks Smith

Parks Smith

Director of Strategic Operations, Virginia Commonwealth University

Parks has spent over 10 years working in higher education including experience with strategic enrollment management, alumni relations, development, and career services. His driving passion in his current work is building relationships and finding opportunities to get alumni involved with their alma mater in the most meaningful way possible.

Read Speaker's Full Bio.


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Questions About the Event?

Portrait of Nick Pettet

Nick Pettet
Program Manager, Academic Impressions

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