Young Alumni: Establishing Lifelong Relationships

Young Alumni: Establishing Lifelong Relationships

February 11 - 13, 2019

Denver, CO

Register

Build upon your connection with alumni that began when they were students.

Learn how you can develop intentional young alumni programming that seamlessly integrates your on-campus and after-graduation efforts. This event is a must if your institution wants to establish strong, lifelong relationships with its newest alumni. Join a faculty, who have a track record of engaging and inspiring young alumni, for three days of practical content focused on:

  • Cultivating a culture of philanthropy on campus
  • Transitioning students to alumni
  • Effective events
  • Volunteer management
  • Giving programs

You will leave this conference with a complete gap analysis assessing the current state of your young alumni programming, a toolkit of new ideas, and an action plan to move forward.

A note from our Program Manager

Engaging young alumni is essential to long term alumni engagement and giving effort and we’ve repositioned this conference to reflect the changing needs and challenges that this work presents us with. Some updates for this year include: an increased focus on student philanthropy efforts, the importance of engaging students while still on campus, how to maximize the impact of multi-channel giving efforts, and digital engagement strategies. You’ll have substantial time time to network/form connections with your peers from across higher ed who are engaged in the same work you are.
 

Gwen Doyle Herbert, Senior Program Manager, Academic Impressions

Who Should Attend

Advancement professionals who work with young alumni, especially professionals in alumni relations and annual giving, will gain a comprehensive plan for better engaging young alumni. Teams from giving and alumni relations are encouraged to attend.

Tiered pricing is available for teams - see the registration row below for more details.

Post-Conference Workshop: Underrepresented Alumni Engagement

As student demographics rapidly shift across North America, understanding how to engage a diverse alumni population is becoming more important than ever.

Join us to learn how to develop and implement effective diverse alumni engagement programming.

Agenda

Day 1 | February 11, 2019

8:30 a.m. to 6:15 p.m.

 
Conference Registration, Introduction, and Opening Remarks
 


The Student Philanthropy Model

A successful young alumni program depends upon cultivating a spirit of philanthropy while students are still on campus. We will walk you through our student philanthropy model and its three core components: awareness, gratitude, and giving.


Generational Values Activity

To understand how to communicate with students and alumni, you must understand how their values differ across time. In this session, you will participate in an activity that will demonstrate the living generations’ values and will conclude with how messaging should adapt based on their unique values.


Student Philanthropy Programming

Now that you understand the student philanthropy model, we will walk through the student lifecycle, identifying where you can cultivate awareness, gratitude, and giving. You’ll then examine best practices for transitioning your students to alumni through effective volunteer, event, and philanthropic opportunities.


Capitalizing on Student Volunteers

Here we’ll talk through UPenn and TCU’s “super” volunteer programs that train students starting as early as their first year on campus and call on them throughout their young alumni years. Through these alumni ambassador programs, highly trained students are given significant leadership and solicitation training and used for planning events, admissions panels, social media ambassadors, etc. Our faculty will explain how to integrate such a program into your efforts and leverage existing campus leadership and governance programs—expanding on your transition efforts and strengthening your volunteer program.


Gap Analysis

What are you already doing to cultivate awareness, gratitude, and giving? In this working session, you’ll take a careful look at your current programming and gather in small groups to identify where you promote these three components. This activity will allow you to see which areas need bolstering. You’ll use this analysis to ensure that your focus during this conference is directed toward the right areas for your institution.


Understanding Transition: Ensuring Engaged Students Become Engaged Young Alumni

You’ve worked hard at engaging your students, providing opportunities for them to increase their involvement, and educating them on the importance of giving back. However, if you haven’t considered the magnitude of the student-to-alumni transition, you will likely lose your already loyal representatives. During this hour, you will gain a better understanding of the current generation and learn how to best communicate with them during this period of transition.


Networking Reception

Day 2 | February 12, 2019

8:30 a.m. to 4:15 p.m.

 

Developing Multi-Channel Giving Strategies for Young Alumni

Do you offer giving opportunities that are attractive to young alumni? This time will be spent helping you understand different giving strategies that can be implemented at your institution to better promote young alumni giving. The session will cover online, mail, and phone initiatives as well as a discussion on whether your effort should gravitate toward restricted or unrestricted giving options.


Creating Events Targeted at Recent Alumni

How do you move beyond happy hours and sporting events to engage young alumni? In this session, you’ll examine how to design creative events that will attract young alumni. You’ll consider different programming options aimed at graduates in the first five years compared to those in the first decade. You’ll also explore examples of successful events for these different life stages. The hour will conclude by looking at the relationship between these events and the institution and exploring ways to measure their effectiveness.


Digital Young Alumni Engagement

Now that we’ve covered in-person events and programming, we turn to all things digital to complement your efforts. We will cover email, web, social media, crowdfunding, and digital ambassadors.


Young Alumni Feedback and Assessment

This hour will begin with content on how to ensure you are incorporating young alumni feedback into your programming and will examine best practices in gathering that information. We’ll examine how to assess your current efforts, including with programming and with volunteers, to understand how and when to change course.


Day 2 Questions and Answers

Day 3 | February 13, 2019

8:30 a.m. to 12:00 p.m.

 

Gaining Buy-In across Campus for Young Alumni Initiatives

Young alumni are the next generation of leaders and will be a source of support for your institution in years to come, so putting resources toward cultivating them will pay dividends. How do you make this case for long-term return during a time when many shops are focused on short-term gains? We will help you make the case for a comprehensive young alumni program, build a reasonable budget while you are gaining buy-in, and recruit cross-campus allies to your cause.


Troubleshooting Your Challenges

As our time comes to a close, we’ll break out by institution size and type to allow more specialized time with the faculty and other attendees in similar contexts. You will have time to talk through your biggest challenges and gather feedback from the faculty and your peers.


Putting It All Together

In this session, you will revisit the core components needed to build a lifelong relationship with your recent alumni. Then, using your findings from the gap analysis session, you will create an initial plan for additional programming you want to implement or changes you’d like to make at your institution.


Open Forum with Faculty, Identifying Key Takeaways, Closing Q&A, and Evaluation
 

Post-Conference Workshop: Underrepresented Alumni Engagement

1:00 - 4:00 p.m.

As student demographics rapidly shift across North America, understanding how to engage a diverse alumni population is becoming more important than ever.

Join us to learn how to develop and implement effective diverse alumni engagement programming.

February 11 - 13, 2019
Denver, CO

Conference Hotel Information:
JW Marriott Cherry Creek
150 Clayton Lane
Denver, CO 80206
303.316.2700

Room Rate: $199, plus applicable tax.

Room Block Dates:  nights of February 10, 11 and 12, 2019

Available Until:  January 21, 2019

Reserve Your Room: Please call 303.316.2700 and indicate you are with the Academic Impressions group to ensure you receive the group rate. Please book early - rooms and rates are subject to hotel availability.

Speakers

EliseBetz-150x150

Elise M. Betz

Executive Director, Alumni Relations
University of Pennsylvania

Elise began her tenure at Penn with the annual fund and currently manages a majority of the institution’s alumni relations efforts, including communications, alumni education, the multicultural alliance, and alumni travel. She also founded and manages “Penn Traditions: Building Our Community,” Penn’s own comprehensive student advancement program, the first of its kind in the country. Elise’s work in this area helped increase senior gift participation from 18% in 2001 to over 72% in 2011 and earned her a Penn Models of Excellence Award. She presents at advancement conferences across the country and has consulted with numerous institutions interested in starting student advancement programs around the world.

HarmonieFarrow-150x150

Harmonie Farrow

Director, Loyalty Giving Programs
Texas Christian University

Harmonie joined the Office of Loyalty Giving at TCU in 2010 as the director of student and young alumni programs. In her current role, she oversees phonathon, student and young alumni philanthropy and digital philanthropy efforts. While at TCU, Harmonie developed and implemented the University’s first online day of giving, TCU Gives Day, and the Count Me In! student philanthropy program, a 2014 CASE gold award winner for both Annual Giving Programs and Best Practices in Fundraising. Harmonie presents nationally and internationally at conferences about student and young alumni engagement, especially as it pertains to philanthropic giving, volunteer management, gaining institutional buy-in and maximizing budgets. Prior to joining TCU, Harmonie served as a donor relations officer at Cornell University.

Dave Steadman

Dave Steadman

Executive Director, Annual Giving & Alumni Relations
St. Albans School

Dave joined the Alumni & Development Office at St. Albans School in Washington, DC, in 2010. As Executive Director, he sets the strategy and manages the operations for the School’s Annual Giving (AG) and Alumni Relations programs. Working with a team of talented development professionals and volunteers, Dave’s work focuses on two primary objectives: sustainably growing the School’s $2.3+ million AG effort, and supporting new and existing programs to encourage active alumni involvement in the life of the School.

He has previously worked in the Communications & Development Office at Hamilton College (his alma mater), managing the regional event and senior gift programs before going on to serve as the College’s first Director of Young Alumni Giving. The young alumni position provided an opportunity to experiment with a variety of strategies to increase the engagement and generosity of recent graduates, the results of which increased the philanthropic support of recent graduates by nearly 20% over 3 years.

Main Conference Only

$1,595 through Jan 25$1,695.00

Learn how to prepare students for a lifelong connection with your institution.

Post-Conference Workshop Only

$395 through Jan 25$495.00

Learn how to develop and implement effective diverse alumni engagement programming.

Can't Attend? Buy the Conference Binder
$295

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

Gwen Doyle Herbert
Senior Program Manager, Academic Impressions

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