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The 4 Pillars of Donor Relations

A book by Lynne Wester

 

Fundraising has a major problem facing its sustainability, and it has nothing to do with the charitable tax deduction, with the transfer of wealth, or with the new generation of donors—the millennials. It has everything to do with donor retention.

Average donor retention rates for first time donors hover at a dismal less than 30% rate. Yet a focus on acquisition cannot be the whole solution—not when studies reveal that donor acquisition costs seven times as much as retention. It’s more cost effective to keep the donors an organization has than to chase new ones.

A well-executed, strategic donor relations program is key to successful fundraising. In this book, Lynne Wester of Donor Relations Guru® helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement.

Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors.

Order multiple copies for your shop!

BONUS RESOURCES

  • A dozen examples of creative communications with donors from real institutions
  • 30 pages of appendices offering specific advice on everything from what to include in a gift acceptance policy to donor event management
  • Steps to take if you are a donor relations “team” of one
  • A checklist to ensure that your online giving site is donor-friendly

Lynne Wester

Donor Relations Guru®

Lynne is a frequent conference speaker and a well known resource for donor relations and fundraising expertise. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.

Using her expertise and hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master's in strategic fundraising and philanthropy with an emphasis in higher education.

Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors.

Order multiple copies for your campus!
Order 10 or more copies and receive a $25 discount on every copy you purchase
 

 


Each print and digital copy purchased is licensed to the individual purchaser. Academic Impressions restricts the purchaser from making copies of this book or distributing digital copies for any reason.