Build your plan of attack before embarking on an expensive website redesign.
Ensure that you are putting your best foot forward with your updated website by intentionally planning your institutional website redesign. Our expert instructors will walk you through the key milestones of the website redesign process and will present best practices, lessons learned, and new ideas for you to consider. Throughout the conference you will critically examine the content, design, usability, and sustainability of your website as you prepare to embark on this journey at your own institution.
If you are currently considering, planning to undergo, or beginning an institutional website revamp or redesign, this conference is for you.
We encourage you to attend as part of a group comprised of key stakeholders within your web redesign project teams. When you register two people from your institution, a third can attend for 50% off!
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to plan for your institutional website redesign in a more informed and systematic way.
This half-day will focus on the planning phase of a higher ed website redesign project.
Day 2’s sessions will walk you through the specific phases of the redesign process with an emphasis on user-centered design and usability throughout.
Our closing sessions will help you formulate a plan for how to keep your website sustainable post-launch and prevent the “project-centered” mentality that prompts institutions to redesign their websites every few years from occurring.
Patty Burns is the chief strategist and information architect of the award-winning Kenyon College website. The director of three comprehensive web redesigns, she has extensive practical experience in the planning and execution of this complex process in the small college environment. To lead a successful redesign, she believes one must understand the institution's needs and available resources, determine how a strategic partner's strengths and expertise will complement in-house resources, and develop a clear, long-term plan for sustaining the website post-launch.
As Kenyon's director of new media since 2001, Patty develops web policies and procedures and enforces web style and branding guidelines. She serves as principal contact to web vendors and service providers and administers Kenyon's web content management system.
Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an experienced consultant and an award-winning speaker who is known for his thoughtful vision of the future of the web and technology on college campuses. He is very active in the web community serving on numerous boards and committees.
Mark has worked at the University at Buffalo (UB) for twenty-eight years. He has served in his current position since 2001. From 1997 – 2001, he was the web development manager for Computing and Information Technology and the CIO’s Office. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom.
Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, social media, the mobile web, the millennial generation and their use of technology, and the impact of globalization and technology on the academy.
As president of Bob Johnson Consulting, LLC, Bob has worked with 72 colleges, universities, and professional associations since 2006 to develop strong online marketing communication programs. Specialties include Customer Carewords research to better engage website visitors, marketing communication reviews of college and university websites, and “Writing Right for the Web” workshops. He is a partner with Gerry McGovern at Customer Carewords, Ltd in Dublin, Ireland.
Bob is the editor of the popular email newsletter Your Higher Education Marketing Newsletter, sent monthly to 3,500 subscribers; the @highedmarketing Twitter site, with more than 6,500 followers; and “Bob Johnson’s Blog on Higher Education Marketing.” He is also the author of chapters in Advancement and the Web: Thriving in a New World and Transforming Your Web Site into a Collaboration Marketing Tool, and co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies. Both are CASE publications.
Tim is ultimately in the business of telling stories and connecting people with helpful information. He creates content for oswego.edu and various college social communication channels, works with professional and student videographers and coordinates SUNY Oswego's YouTube channel. His large web projects include serving as chief writer and editor when Oswego moved to its first CMS, then playing key strategic and creative roles in two subsequent web migrations/sitewide redevelopments. He has presented previously for Academic Impressions, twice at Confab Higher Ed, multiple times at Canada’s post-secondary education web conference, regional Higher Ed Web conferences and SUNYCUAD conferences.
He teaches a course in media writing at SUNY Oswego. He is also the chief editor for HighEdWeb's Link: The Journal of Higher Education Web Professionals.
Hyatt Regency Cincinnati151 W. 5th StreetCincinnati, OH 45202
To reserve your room, please call 513-579-1234. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $179 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of February 28, 29 and March 1, 2016
Make your reservations prior to February 8, 2016. There are a limited number of rooms available at the conference rate. Please make your reservations early. Rooms are subject to hotel availability.
Choose the newly transformed Hyatt Regency Cincinnati, and experience a hotel offering every possible convenience under one roof. Set in the heart of town, connected to the Duke Energy Convention Center and near an array of attractions and entertainment venues, the regal Hyatt Regency Cincinnati reigns supreme amongst downtown hotels.Here are just a few of the ways you can enjoy your stay:
Reward yourself with a stay at the newly transformed Hyatt Regency Cincinnati and experience the level of service you’ve come to expect from Hyatt.
Shuttle to/from Cincinnati Northern Kentucky Airport Terminal (CVG):
Taxi to/from the airport is approximately $30 one way.
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