Amit co-founded Academic Impressions in 2002 to provide a variety of educational products and services that help higher education administrators tackle key, strategic challenges. Since 2002, AI has designed and directed hundreds of conferences and has served representatives from over 3,500 higher education institutions. Besides designing and leading events for cabinet-level officers focused on strategic planning, budgeting, and leadership development, Amit leads Academic Impressions’ ongoing research into the five- and 10 year challenges facing higher education and plays a lead role in outlining each issue of Higher Ed Impact: Monthly Diagnostic to highlight how college and university leaders can take an institution-wide approach to answering those challenges.
Letter from Amit Mrig, President, Academic Impressions
In the corporate sector and in higher education, organizations that have succeeded in using social technologies to move the needle on their strategic goals have done so by using these tools to enhance what they already do best – rather than treating social media as an entirely new effort.
To make effective use of social media, you don’t need a new “social media strategy”; you just need to identify how these new tools can enhance your existing strategy. Can Facebook help you extend the reach of your current recruiting efforts? Can Twitter help you boost student engagement in large lecture halls? Social media represents an expansion of your tool kit for addressing perennial challenges.
Colleges and universities that have seen success with social media have also resisted the urge to centralize or restrict these new channels; they have instead focused on empowering users through centralized support and education. This has allowed them to both limit risk to the institution and maximize the potential good.
In this issue, we have brought together leading social media consultants and strategists, faculty developers, and forward thinkers in marketing and alumni relations to help you apply these ideas to your recruitment, fundraising, and teaching and learning strategies. We hope their advice will be useful to you.
In This Issue
Social Media: Not a Brave New World
Social Media and Student Recruitment
In and Out of the Classroom: Using Social Media in Ways that Matter
Social Media and Alumni/Donor Engagement
Providing Central Guidelines and Support for Social Media
We invite you to watch a recording of a webcast we recently hosted featuring a Q&A panel that focused on integrating social media efforts in support of strategic priorities across campus.
Join us in Dallas (Fort Worth), TX from March 25 - 27, 2013 and learn how to set social media strategy, broaden your tactical reach, and cultivate supportive and engaged communities.