Academic Program Evaluation and Management: Planning, Predictions, and Pitfalls


Academic Program Evaluation and Management: Planning, Predictions, and Pitfalls

Live Webcast:
June 8, 2022 | 12:00 – 1:00 p.m. ET

Learn which data you can rely on to help evaluate and manage your academic programs in an uncertain environment.

To keep up with the rapid changes in student demand and employment, colleges and universities need to evaluate and adjust programs more frequently. However, much of the data commonly used to evaluate programs is significantly misleading and error-prone. This webinar will help you understand which data you can rely on, which you need to be careful with, and which analyses you should ignore completely. We will also share new approaches to predicting program size and economics. Finally, we will share concepts that will help you evaluate and manage programs in an environment that is inherently uncertain.

Who Should Attend

Presidents, Provosts, Deans, CFOs, trustees, state higher education administrators, and other institutional leaders who want to make more data-informed decisions around their academic programs will benefit from this webcast.

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Bob Atkins

CEO and Founder, Gray Associates
Bob leads Gray and the development of Gray’s education industry software and services. He works with Gray’s education clients, consulting with Presidents, CAOs, CFOs, and CMOs on program assessment, institutional strategy, pricing, and location selection.

Since founding Gray Associates, Bob has worked with institutions across all sectors of higher education, including the University of Cincinnati, Northcentral University, Baker College, Bay Path University, Massachusetts Bay Community College, the University of Maryland, and Universal Technical Institute, to develop institutional and programmatic growth strategies, identify new markets, and model program and course economics. He led the design of the Program Evaluation System, the Program Economics Platform, and our Program Strategy Workshops.

Prior to founding Gray Associates, Bob worked with corporate clients such as AT&T, American Express, HP, and IBM to develop growth strategies, enter new markets, and build their channel organizations. Bob is a published author, whose articles have appeared in The Wall Street Journal, Sales and Marketing Management, and other publications around the world. He received an MBA with honors from Harvard Business School and a BA, magna cum laude, from Harvard College.


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Portrait of Sarah Seigle Peatman

Sarah Seigle Peatman
Director of Learning & Development,
Academic Impressions

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