4 Ways to Rethink Donor Relations
As donors are increasingly cautious of how their resources are allocated, properly informing, communicating, and stewarding donors is essential to ensure continuous giving. However, few institutions are strategic in identifying which donors need attention, and when and how that attention should be paid. Moving to a strategic donor relations model allows you to improve the effectiveness of your institution’s stewardship efforts. We reached out to the faculty for Revitalizing Your Donor Relations Program, four nationally-known donor relations experts and asked each of them the question, “What is one way that we need to rethink donor relations this year?” Here are their answers. Debbie Meyers, University of Maryland What is one way we can rethink donor relations? Put on your donor glasses! This will sound funny, considering we’re talking about the field of donor relations. But sometimes we get caught up in the mechanics and the bling of all the things we do, and we forget to see things from our donors’ perspective. For instance, rather than sounding genuine and sincere, our acknowledgment letters – which are produced in massive quantities – begin to sound like the result of fundraising mad libs: “your generous support propels us into frontiers of excellence.” Blah, blah, […]
