Engaging Alumni on Social Media: What Works

Social media tools provide more opportunities to engage alumni. Yet, pressed for time, alumni relations and annual giving professionals often approach their efforts to engage alumni on social media with some basic uncertainties:

  • How often should I post?
  • What topics should I post about?
  • Should our social media feed be celebratory, nostalgic, or primarily about asking for gifts?
  • What kinds of posts are most likely to bring a positive response from engaged alumni?

In December 2015, Academic Impressions and Tim Ponisciak partnered in a survey of 109 professionals at nonprofit colleges and universities who are tasked with engaging alumni on social media. In this paper, we want to share with you seven of our key findings.

Read the paper.

You can also learn more in the recorded webcast Strategizing for Social Media in Advancement.