Is it Time to Launch that New Academic Program? The Art and Science of Answering that Question

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by Melissa Morriss-Olson, Bay Path University, author of Academic Entrepreneurship: The Art and Science of Creating the Right Academic Programs

Photo of Melissa Morriss-OlsonThe challenges facing higher education in recent times are well documented. Never has it been so critical for colleges and universities to adopt an entrepreneurial mindset.  Especially for resource-constrained institutions (which is most of us), traditional financial management approaches such as resource prioritization and/or cutting one’s way to sustainability are no longer sufficient long term solutions. In this current context, successful institutions are outward-looking and have developed a discipline around driving entrepreneurial growth in ways that live and further leverage the mission. This is what having an entrepreneurial mindset is all about; from my experience, nurturing such a mindset at the institutional level requires both art (intuition, active listening, and keen attention to opportunities) and science (rigorous discipline and process).

I consider myself an academic entrepreneur.  Throughout my career in higher education, I have been focused on looking outward and asking key questions such as “How can we do this differently?”; “What do we do really well that might be leveraged in new and unique ways?”; and “What market opportunities exist that we are uniquely equipped to meet?”

At Bay Path University where I serve as Provost, we undertake vision planning every three years and as part of this process, we routinely ask these questions as we review new opportunities that are both mission-centric and entrepreneurial.  Through this process, we have launched more than 20 new graduate programs over the past decade, we have established the American Women’s College (AWC), the first women’s only fully online program in the country and we have initiated several curricular innovations that powerfully leverage our mission such as our Women as Empowered Learners and Leaders (WELL) program, a multi-dimensional learning experience that weaves together academic coursework, leadership skills, career preparation, and community service.

At Bay Path, we like to say there is no bad idea.  However, there are several criteria that we consider when evaluating whether to move forward with a new academic program or initiative:

  1. Mission and opportunity
  2. Operational feasibility
  3. Market niche
  4. Internal support
  5. Failure potential vs. opportunity assessment

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Academic Entrepreneurship Book Cover

Academic Entrepreneurship walks you through strategies for identifying, creating, and growing the right academic programs – both the mindset needed and the practical steps. Included in the book are templates, samples, worksheets, and case studies. Find out more.