Academic Entrepreneurship: The Art and Science of Creating the Right Academic Programs

Is it time to launch that new academic program? Here is the ‘art’ and ‘science’ of answering that question.

Academic Entrepreneurship walks you through strategies for identifying, creating, and growing the right academic programs – both the mindset needed and the practical steps. Included in the book are templates, samples, worksheets, and case studies.

Empower entrepreneurship across your institution or system: Order 10 or more copies and receive a $25 discount on every copy you purchase.



by Melissa Morriss-Olson

586 pages
ISBN: 978-1-948658-15-7

See the Table of Contents
and Read a Sample

Is it time to launch that new academic program?
Here is the “art” and “science” of answering that question.

Never has it been so critical for academic leaders to adopt an entrepreneurial mindset. Traditional financial management approaches such as resource prioritization and/or cutting one’s way to sustainability are no longer sufficient long-term solutions. Successful academic leaders are outward-looking and have developed a discipline around driving entrepreneurial growth in ways that live and further leverage the mission.

We need provosts, deans, and other academic leaders who are creative, willing to take intelligent risks, and ready to seek answers to questions like:

  • “How can we do this differently?”
  • “What do we do really well that might be leveraged in new and unique ways?”
  • “What market opportunities exist that we are uniquely equipped to meet?”

During her time as provost, Melissa Morriss-Olson has helped Bay Path University launch more than 20 successful new graduate programs over the past decade. In this comprehensive guide, Morriss-Olson will walk you through how to build and sustain entrepreneurial growth in your academic enterprise.

Academic Entrepreneurship is a must-read for presidents, provosts, deans, and other academic leadership. Order your copies today.


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