Academic Entrepreneurship: The Art and Science of Creating the Right Academic Programs

Is it time to launch that new academic program? Here is the ‘art’ and ‘science’ of answering that question.

Academic Entrepreneurship walks you through strategies for identifying, creating, and growing the right academic programs – both the mindset needed and the practical steps. Included in the book are templates, samples, worksheets, and case studies.

Empower entrepreneurship across your institution or system: Order 10 or more copies and receive a $10 discount on every copy you purchase.

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by Melissa Morriss-Olson

586 pages
ISBN: 978-1-948658-15-7

See the Table of Contents
and Read a Sample

Is it time to launch that new academic program?
Here is the “art” and “science” of answering that question.

Never has it been so critical for academic leaders to adopt an entrepreneurial mindset. Traditional financial management approaches such as resource prioritization and/or cutting one’s way to sustainability are no longer sufficient long-term solutions. Successful academic leaders are outward-looking and have developed a discipline around driving entrepreneurial growth in ways that live and further leverage the mission.

We need provosts, deans, and other academic leaders who are creative, willing to take intelligent risks, and ready to seek answers to questions like:

  • “How can we do this differently?”
  • “What do we do really well that might be leveraged in new and unique ways?”
  • “What market opportunities exist that we are uniquely equipped to meet?”

During her time as provost, Melissa Morriss-Olson has helped Bay Path University launch more than 20 successful new graduate programs over the past decade. In this comprehensive guide, Morriss-Olson will walk you through how to build and sustain entrepreneurial growth in your academic enterprise.

Academic Entrepreneurship is a must-read for presidents, provosts, deans, and other academic leadership. Order your copies today.


Reviews from the field

Academic Entrepreneurship is the most comprehensive book available on creating new academic programs. It’s treasure trove of actionable information and a must-read for faculty, staff, and administrators interested in offering sustainable and profitable programs.” – Gregor Thuswaldner, Dean of Arts and Sciences, North Park University; Provost and Executive Vice President-Elect, Whitworth University

“I am struck by how practical and realistic Dr. Morriss-Olson’s thinking is about the current challenges faced by higher education. Entrepreneurial thinking is more important now for colleges and universities than it has ever been; institutions that are agile, flexible, and entrepreneurial have the best chance to thrive under challenging circumstances. With its case studies and templates, Academic Entrepreneurship is an outstanding ‘how-to’ guide for academic leaders!” – Scott L. Wyatt, President, Southern Utah University

“There is no doubt that Dr. Melissa Morriss-Olson, a true academic entrepreneur, has creatively and strategically captured the essential steps for academic program growth. Public, private; large, small; well endowed, or not, her book provides a clear pathway for all higher education institutions seeking financial sustainability and responsiveness to student demand and workforce needs now and into the future. She clearly demonstrates how this can be accomplished with inclusive participation of all stakeholders, deep research, clear objectives, strong financial modeling, and board endorsement. This is a book that should be read by board members and deans seeking a well-written and comprehensive academic road map.– Carol Leary, President, Bay Path University


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