Confronting the Challenge of Tuition Discounting
by Patrick Cain (Academic Impressions) and John Dysart (The Dysart Group) September 2014. This week, we interviewed John Dysart, president of The Dysart Group, about how institutions can optimize tuition discounting strategies to balance goals of access and net tuition revenue. A key expert on this question, Dysart has consulted with more than 160 colleges and universities to increase new student enrollments by as much as 70% in a single cycle, reduce or stabilize discount rates, and improve academic quality. Here is what he shared with us. Interview with John Dysart Patrick Cain, AI: Several industry experts continue to warn of higher-than-ever average tuition discount rates. However, a recent Academic Impressions survey completed by nearly 100 institutions revealed several institutions experiencing net tuition revenue gains, despite offering discounts at or above national averages. Do you see these situations as merely outliers, or are they proof that institutions can inform themselves on how best to discount tuition while boosting NTR? John Dysart: The survey results are in line with the experiences of my client institutions. Certainly, there are many instances of colleges and universities facing stagnation or reduction in net revenue due to rising discount rates. Schools can, however, still realize […]

