The Best and Worst Annual Fund Strategies
YOUR ANNUAL FUND IN FY15 With the academic year kicking off this month, your annual fund is once again in full force as well. It is likely that your first solicitation of FY15 dropped recently or is about to drop. Follow Jim Langley’s advice on what makes for the best and worst annual fund strategies to ensure FY15 is a successful year for your annual giving operation. by James M. Langley (Langley Innovations) The 2 Worst Annual Fund Strategies Using the annual fund to balance the annual operating budget. Donors give much, much more in the name of philanthropy than they do for charitable purposes. Charity calls people to meet an urgent need; philanthropy is a means by which people can create a better society. If you cast your annual fund as a way of meeting urgent need, you raise unsettling questions in the minds of philanthropic investors: Why do they need money for basic operating costs when they charging $20,000 or more in tuition? Does this suggest that the school is struggling to make ends meet? If so, will my investment be used to advance the mission or just plug holes in a broken system? Where is there a […]
