A Comprehensive Approach to Modern Campaigns

A Comprehensive Approach to Modern Campaigns

February 6 - 8, 2019 | Orlando, FL

 

Register

Learn critical skills for resourcing, improving engagement, and overcoming campaign challenges.

As campaigns become quicker, more agile, and less structured, advancement professionals are finding the need to be more intentional and targeted in their goals, strategies, and approaches. Whether you are in a leadership role, working in frontline fundraising, or involved in stewardship, events, or communications, you will learn in-depth strategies and solutions to these major issues and more:

  • How to effectively staff and resource your shop
  • How gift officers should strategize their cultivation, partnerships, and asks
  • What it takes to create an effective campaign communications strategy
  • Running and managing effective volunteer programs and committees
  • What campaign events you should be hosting, and how to measure the ROI

 

Post-Conference Workshop: Communication Tools, Publications, and Marketing Strategies

This interactive workshop will focus on the communication tools and publications that can boost the visibility and messaging of your campaign, and how you can incorporate video and other experiential components. Our expert instructor will show you examples of effective communications, review your campaign materials, and provide feedback to help you develop more compelling messages for your donors. You will leave this session equipped with tools to assess and continuously improve your own campaign materials when you return to campus.

 

Who Should Attend

Advancement leadership, campaign managers, frontline fundraisers, donor relations, and communications professionals who are involved in campaign planning, strategy, and management will benefit most from this conference.

We encourage you attend with your team and tiered pricing is available for teams - see the registration row below for more details!

 

Agenda

 

Your registration for this event includes access to the sessions below and materials, the networking reception on Wednesday, breakfast and lunch on Thursday, and breakfast on Friday, as well as refreshments and snacks throughout the conference.

Day 1 | February 6, 2019
12:30 p.m. to 6:30 p.m.

 

Registration, Opening Comments, and Introductions

 

Campaign Strengths Analysis

To begin this conference, our faculty will guide you through an analysis of your shop’s strengths and help you identify areas where additional support is needed.
 

The Future of Campaigns, Current Obstacles, and Trends

Where does the comprehensive campaign fit into the future of higher education fundraising? What is the future of the feasibility study? How are institutions using outside counsel and consultants? This session shall address common obstacles and discuss the current trends and thinking around campaign planning.

 

Aligning Donor Interests and Developing a Long-Term Solicitation Strategy

You spend months, even years, identifying and articulating campaign priorities with internal stakeholders, yet your top donors have interests in funding projects that lie outside of the official scope of the campaign. Our speakers will share insights on navigating the details of closing a gift, aligning internal and external priorities, and ensuring dollars are being allocated appropriately without compromising campaign (or prospect) priorities.

 

Networking Reception
Day 2 | February 7, 2019
8:00 a.m. to 4:30 p.m.

 

Staffing, Training, and Supporting the Frontline in Campaign

Running a campaign takes a strategic blend of resources. In this program, the instructor will provide practical tips for staffing, training, and supporting your frontline fundraisers. While working through an activity on organizing a training development program, you’ll acquire the tactics and strategies necessary to bring on new fundraising staff.

 

Resourcing, Database, and Back-Shop Support

Now that you’ve figured out how to staff the frontline, it is important to resource the rest of your shop accordingly. You will also need to know the state of your database, and how best to support your database managers. Working through an exhaustive checklist for staff, infrastructure, and budgetary resources, you will gain an understanding of what you need to fully resource your campaign.

 

Leveraging Campaign Consultants

Explore the different ways you can create teams to manage your campaign and initiatives, and what roles you should permanently staff. For some institutions, it might be beneficial to work with outside counsel and vendors, but what does that entail? Others might be looking to rely entirely on their in-house staff, but what should the strategy involve? This program will help you understand the options available and allow you to determine what will work best for your shop and your situation.

 

Donor Relations and Communications in Campaign

Knowing which stewardship activities and outreach are most appropriate and effective are critical in retaining your donors, especially during a sustained campaign period. This session will help you build a donor relations focus into your campaign plans and communications strategies. You will see examples of campaign case statements and how to better receipt your gifts, as well as, how to create and distribute acknowledgements. We will conclude with a shop-wide audit activity that you will be able to take back to your campus.

 

Effectively Working with Campaign Volunteers and Committees

Volunteers can be a great resource if managed and organized in an effective, structured, and intentional way. You will learn how to structure helpful volunteer programs and committees. You will also learn what goes into developing volunteer relationships and using their skills and talents in a way that not only makes them an asset to your campaign but also future donors and advocates, if they aren’t already.

 

Day Two Debrief

During this final session, we will have time to cover any outstanding questions or topics from today’s sessions. This is your opportunity to ask questions and drive the direction of the session.

Day 3 | February 8, 2019
8:00 a.m. to 12:00 p.m.

 

Successful Campaign Events

During your campaign, there are a number of purposeful events that you should consider to better engage donors with their philanthropy. Learn strategies on how to best position your president and leading advocates and how to effectively involve students and alumni. Our instructors will help you determine how many events should be launched annually and identify the metrics that will help you prove each event’s success.

 

Campaign Problem Solving: Planning for and Managing the Unexpected

It’s impossible to predict the unexpected that may occur during a campaign, such as the stepping down of a President, the loss of an AVP of Advancement, or a PR issue that threatens relationships with donors and prospects. Budgetary, staffing, and donor support issues may also arise mid-campaign and threaten to derail your progress. However, this is not the time to panic; this is the time to reassess, realign, and restructure in the direction of success. Utilizing some sample scenarios, we will give you the tools and tactics to remain successful in your campaign efforts.

 

Closing Comments and Evaluations

 

Post-Conference Workshop: Communication Tools, Publications, and Marketing Strategies
1:00 to 4:00 p.m.

 

Post-Conference Workshop: Communication Tools, Publications, and Marketing Strategies

This interactive workshop will focus on the communication tools and publications that can boost the visibility and messaging of your campaign, as well as how you can incorporate video and other experiential components. Our expert instructor will show you examples of effective communications, review your campaign materials, and provide feedback to help you develop more compelling messages for your donors. You will then complete a campaign communications audit and work to draft more effective communications pieces for the future. You will leave this workshop equipped with tools to assess and continuously improve your own campaign materials when you return to campus.

February 6 - 8, 2019
Orlando, FL

Conference Hotel Information:

Rosen Shingle Creek
9939 Universal Blvd
Orlando, FL 32819
866-996-9939

Room Rate: $199

Room Block Dates: The nights of February 5, 6, and 7, 2019.

Rate Available Until: January 15, 2019.

To reserve your room, call 866-996-9939. Please indicate that you are with the Academic Impressions group to receive the group rate.

Speakers

DexterBailey-150x150

Dexter Bailey

Senior Vice President for Advancement, Executive Director, Stony Brook Foundation
Stony Brook University

Dexter is a fundraising executive with over 25 years of experience building successful programs at both public and private universities. His expertise includes reengineering comprehensive fundraising programs, complex principal gift strategy development, alumni relations, staffing development, and comprehensive campaign implementation.

Read Dexter's full bio here.

Angie Joens

Angela Marie Joens

Assistance Vice Chancellor of Development Outreach
University of California Davis

Angela has extensive management, development and stewardship experience. In her current role, she supervises annual giving, donor relations, research and prospect management, proposal services, marketing and communications, and development recruitment. Joens is also a nonprofit consultant, an executive coach, and speaks nationally on topics related to stewardship, development and leadership.

Read Angela's full bio here.

ashlyn-sowell

Ashlyn W. Sowell

Associate Vice President for Campaign Operations and Engagement
Johns Hopkins University

With over more than 20 years of experience in development, Ashlyn has had great success working with several organizations, including The Children’s House at Johns Hopkins, Duke University and Gettysburg College. In her current position, she works closely with Donor and Volunteer Engagement, Special Events, and Donor Communications and is beginning planning for Johns Hopkins’ next campaign. She is an active speaker and writer in the field and loves to mentor newcomers to development.

Read Ashlyn's full bio here.

Lynne Wester

Lynne Wester

Donor Relations Guru

Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. Using her hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor.

Read Lynne's full bio here.

Main Conference Only

$1,495 through January 18$1,595

Learn critical skills for resourcing, improving engagement, and overcoming campaign challenges.

Post-Conference Workshop Only

$395 through January 18$495.00

Gain communication tools and publications that can boost the visibility and messaging of your campaign.

Can't Attend? Buy the Conference Binder
$295

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

Egstad-Whitney

Whitney Egstad
Program Manager, Academic Impressions

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