Rethinking Strategy for Advancement Events
Last updated June 11, 2019Course Length
34m
Last Updated
June 11, 2019
![blurred background at night event, people walking around](https://www.academicimpressions.com/wp-content/uploads/2019/04/3771-scaled.jpg)
Rethinking Strategy for Advancement Events
Last updated June 11, 2019Table of Contents
Event Strategy
Make Your Events Purposeful
03:34
Evaluate Your Events
Calculating Lifetime Value
02:35
Post-Event Templates and Verbiage
Post-Event Summary Sample
02:46
Overview
If you’re still running game-watch parties and networking socials, use these resources to plan and execute more valuable, donor-driven events.
If you’re an advancement or donor relations professional, use these resources to plan and execute more valuable, donor-driven events.
You will learn:
- How to properly evaluate each of your events.
- How to calculate the value of an event over its lifetime.
- How to debrief and prioritize follow-up actions for your events.
- How to survey attendees and non-attendees after your events.
- How to memorialize information about your events to assess later.