Table of Contents
A vibrant leadership annual giving program not only serves as the core of a successful annual fund, but it can be one of the best tools to build the pipeline to major gifts. Yet, institutions struggle with how to create a separate identity for their leadership giving programs, and how to best communicate the opportunities available and their impact on the institution.
In this online training, our expert instructors will show you how they strategically restructured their leadership annual giving program communications with enhanced branding, specific and targeted solicitations, and a more robust stewardship strategy.
- Institutional context
- Institutional structure
- Organization-wide collaboration
- Structural changes and roll-out
- Revamping program strategy
- Messaging & collateral
- Solicitation channels
- FY14 results
- Integrating consistent messaging across the university
- What’s next
Who should attend?
Annual giving professionals who are looking to understand how to better brand and market their leadership annual giving programs will benefit from this online training.