Agenda Learn how to: Understand the key performance indicators that will drive your dollar growth Apply these metrics to pipeline development, direct marketing, and personal solicitation strategy Effectively report your dollar results to leadership
Agenda Learn how to: Understand the key performance indicators that will drive your donor numbers or alumni participation numbers forward. Apply these metrics to direct marketing and micro campaign strategy Effectively report your donor results to leadership
Overview The metrics you gather, track, and report to leadership can differ based on the focus of your annual giving program. We’ve created a two-part metrics series that will give your shop the tactics it needs, whether your focus us on increasing alumni participation/donors or dollars. We welcome you to tune in to both parts for the most comprehensive approach to metrics or choose the webcast that best aligns with your program’s most pressing goals. In both webcasts, our faculty will cover the essential metrics that you need for your shop’s goal setting and performance measurement. Learn how to apply these metrics to strategic planning processes and more effectively report results to leadership.
Agenda Forming and Communicating Their Vision and Purpose In this section, we will discuss the impetus and timeline for how HU re-imagined the academic program review process and metrics. Establishing Key Metrics and Building Consensus Next, you will learn how they reached consensus to establish the eight key metrics to evaluate academic programs. This section will include information on the metrics and the process and approach to get there within one year’s time. Compiling the data and Reporting on the information With minimal investment, Hamline managed to provide clean and useable data for their faculty and deans. You will learn their strategies to get the job done no matter what.
As a leader it can be challenging to help your people manage change. This easily printable guide will help you identify what stage of the change curve your direct reports are in and steps you can take to better support them.
Agenda The presentation will consist of three main sections: The Impact of WVU’s Social-First Approach to Content Planning and Creation Anatomy of a Social-First Approach: Three Essential Steps Taking stock of who and where your audiences are “Flipping the script†from repurposing for social, to repurposing from social Making social media a focal point for content planning conversations across marketing and communications Practical Advice for Getting Started on Your Campus
Agenda During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to Facebook, Instagram, YouTube, and Snapchat: How much new content should I be creating? What kinds of videos are other institutions creating and sharing with prospective students? Which channels should be prioritized for both the creation and the sharing of video? What results have other institutions seen from using video in their recruitment marketing efforts?
In the highly competitive world of enrollment, it is more important than ever to increase your brand recognition and connect with students who would be an optimal fit for your institution. Research shows that high school counselors have major influence over their students’ college decisions. Consequently, they can be valuable allies in building brand awareness and helping to refer students who are a great fit for your institution. Join us for this webcast to learn how to strategically build partnerships to improve your institution’s recruitment process. During this training, Amy Tiberio of Roger Williams University will share how RWU has established a network of high school counselors in a scalable way that has ultimately resulted in increased brand awareness and regular communications between the admissions and counselor team. She will also share tips around how to implement these strategies on your own campus, even when budgets and resources are tight.
An effective faculty orientation program is the first and most important step in laying the foundation for increased faculty satisfaction, success, and retention. A successful program can help your institution avoid the high cost of turnover by: Integrating faculty into the campus community — connecting them with other faculty, students, and staff Conveying clear and realistic expectations for their new roles Connecting them to and aligning their roles with larger institutional values Join us for this online training, facilitated by Gary Meyer of Marquette University, and explore Marquette’s unique and comprehensive approach to faculty orientation. Their model extends a typical one- or two-day orientation into a week or more. It allows their new faculty to connect to a supportive network of other faculty, to explore and learn about Marquette’s faculty resources, and to integrate into the broader community of Milwaukee. You will leave this webcast with tools and techniques you can tailor and adapt to improve your own faculty orientation program.
Agenda For each new anticipated proposal, you will have very clearly defined questions and key considerations that institutions must ask themselves and other campus leaders before determining whether or not significant changes to their current policies or processes may be necessary and to what extent in the following areas: Deliberate Indifference Sexual Harassment Policy Actual Knowledge Constitutional Protection FERPA Preemption Religious Exemptions Retaliation We’ll discuss how to mitigate potential risks by having the tools to facilitate thought-provoking campus discussions, understanding why changes may need to be made, and the consideration of required procedural steps within an institution.
In recent years, Purdue University has seen incredible growth and development in their international programs — a direction that is bucking the national trend where many institutions are struggling to grow or even maintain their international programs. Join us for this webcast to discover the strategic matrix tool Purdue has developed to help: The evaluation of current partnerships The selection of new partnerships The creation of “Networks of Excellence” and institutional alliances in order to increase international enrollment and the mobility of domestic students. You will walk away with a practical, customizable tool which will help you make a positive impact on your institution’s international efforts.
There is a huge opportunity to grow dollars raised by deferred gifts, but you may need help developing a scaffolded approach to get you there. This online training, facilitated by Theresa Curry from University of Massachusetts, Amherst, will show you how to apply fundamental pillars to start or grow a planned giving program. Theresa has grown, overhauled, and started gift planning programs at several institutions. She has put together an easy-to digest and logically-stepped process to get you on your way to raising more dollars than ever before from this important donor base. Whether you have a program that is not performing where you want it to, or want to start one from scratch, Theresa will offer practical next steps for each important part of your program.
Agenda Essential Elements of Success Step 1: Engage Step 2: Manage Step 3: Enforce Step 4: Marginalize
Agenda This webcast will provide you with the information you need to: Align your social media engagement efforts with centralized marketing for a more holistic strategy Identify your shop’s best opportunities to incorporate social media Employ 5 effective strategies to make an impact on prospects Measure and share your results with leadership
In today’s socio-political landscape, bias-fueled incidents are becoming more and more widespread on campuses. Several incidents involving significant bias have even made national headlines (see CSU, UNH and Yale), so it is imperative that institutions train their staff on how to respond to and manage these events appropriately with minimal damage. Our instructor, who experienced a high-profile bias incident at her institution recently, will share preparation strategies to competently handle such experiences while preserving the campus community and the institution’s reputation.
Agenda Developing a professional mindset for success Branding for success Making career services accessible
Login Instructions Live Webcast: Login on January 24, 2019 at 1:00 p.m. ET. WEBCAST LINK: http://ai.adobeconnect.com/rtni58k3bpdo/ Click the radio button that reads, “Enter as a Guest” In the box that says “Name,” enter your institution name Click the button to enter the meeting as a guest AUDIO: Upon entrance into the webcast meeting room, you will be prompted to either listen by computer or by phone. (To listen by computer, you’ll see a “Listen Only” option in the lower right corner of the audio pop-up window). To ensure an optimal viewing experience: Test your setup: https://ai.adobeconnect.com/common/help/en/support/meeting_test.htm Recording: You will be able to view the webcast recording here no later than 10 business days after the live session. Agenda Join us for this online training to gain an inside look at Princeton’s innovative model for career fairs. Our instructor for this event will walk you through why they decided to rethink their events, how it was accomplished, and what the components of the new structure look like. Resources You will be able to download webcast materials here no later than 10 business days after the live session.
To be a successful Enrollment Management leader, one must be able to effectively report to a wide array of stakeholders – from presidents and boards to academic deans and your subordinates. This can be a challenging undertaking which can greatly intensify during periods of low enrollment. Join us for this online training where Dr. Monique Perry will discuss how to navigate reporting to superiors, peers, and subordinates when enrollment numbers are low at your institution and provide tips to help you create a data-informed business case to change course.
Graduate students, despite comprising a large portion of a university’s overall student body, are often under-engaged as a part of the campus community. Throughout this training you will hear examples of how the University of Notre Dame successfully: Engaged graduate students upon enrolling in a program Created opportunities for social connections during their program Built meaningful connections to the university
The donors being cultivated by your institution likely don’t categorize their giving as either a major or a planned gift, and yet, advancement shops in higher education often draw a distinct line between the two types of giving. Ultimately donors just want to determine the most advantageous way to support your institution, and a strong partnership between major gift officers and planned giving officers can help make that a reality. This short lesson will help you educate and empower your major gift officers to recognize planned giving opportunities and broach the subject with their donors. New planned giving officers will also benefit from reviewing these resources.
