Enrollment Management Essentials for Academic Leaders

Enrollment Management Essentials for Academic Leaders

June 1 - 3, 2020
 
Atlanta, GA

VIRTUAL CONFERENCE

Coronavirus update: To ensure the safety of participants and speakers, this program has been changed to a virtual conference. Current registrants will participate virtually. All-inclusive members can participate for free. Registration details will be provided soon.

 

Register

Understand how to intentionally impact your institution's enrollment goals.

As a dean, provost, or program director, expectations are increasing for you to be more engaged in and take more responsibility for enrollment planning and outcomes. As state appropriations continue to shrink, and the enrollment market becomes more compressed, this call to action for stronger partners within academic leadership will only continue to grow.

Academic leaders already juggle numerous academic, administrative, and research related responsibilities, so adding yet another priority to your list can be a challenging undertaking.

Join us for this comprehensive learning experience that focuses on cementing a firm understanding of core enrollment management concepts and practices. You will leave this conference with a practical workbook and the confidence that you are better prepared to positively impact enrollment outcomes at your institution.

Post-Conference Workshop: Effective Strategies to Promote Your Academic Program

Playing a role in promoting your academic program is more critical than ever in today’s ultra-competitive higher education landscape. Your involvement in the process with campus partners in enrollment, marketing, and PR is essential to elevate your marketing plan from good to great.

If you are an academic leader who needs to better understand how to strategically position your programs with prospective students, this workshop is for you. During this session, you will be gain the knowledge and tools that will allow you to:

  • Learn how to talk the talk as we discuss the terminology and tools for website, email, and social media marketing that can effectively reach students;
  • Spend time developing marketing stories and personas for your academic program; and
  • Better align your message with your institutional brand.

Who Should Attend

Academic leaders including deans, assistant deans, provosts, assistant provosts, program chairs, and rising academic leaders will benefit from this conference. The sessions are designed to serve the unique needs of individuals who work with both graduates and undergraduates.

 

Bring your team and save!

Save over 15% when you register three or more colleagues.

“If the goal was to create an Enrollment Management foundation, Academic Impressions has constructed a vital and robust base on which to build.”

- Sean Bird, Associate Dean, Mabee Library, Washburn University

“Very informative sessions. I appreciate the way the information was shaped for this academic-focused audience.”

- Jennifer Bradley, Executive Dean, Kirkwood Community College

“This conference provided insight and understanding that has added a new layer of confidence. I'm looking forward to bringing the experience back home to share with my colleagues.”

- Tom Carsecka, Director of Admissions, Duquesne University

Agenda

Your registration fee includes full access to all conference sessions and materials, access to the networking reception on Monday, breakfast and lunch on Tuesday, and breakfast on Wednesday, as well as refreshments and snacks throughout the conference.

Day 1

12:30 - 6:15 p.m.

 

Foundations of Enrollment Planning

Enrollment management is about much more than just headcount—it is a nuanced effort, and there is more to consider than just the number of students who will show up. We will provide you with a framework for how to approach and understand enrollment planning from three critical standpoints: headcount, mission, and revenue.

 


 

Understanding Your Market Position

An institution has as many market positions as it has academic programs. This session will help academic leaders understand what market position means, what kind of data can help them identify and understand their competitors, and where they sit in the marketplace. Hands-on activity time will be designed to strengthen your understanding of your own institutional market position and distinction through both quantitative and qualitative means. You are invited to bring your own enrollment data to work with, along with any print collateral you would like to have reviewed by your peers.

 


 

Networking Reception

This informal reception is your chance to decompress, have some refreshments on us, and expand your network of connections. Our programs are intentionally designed for smaller groups, so this is a great time to catch-up with attendees and speakers whom you may not have connected with yet.

 


Day 2

9:00 a.m. - 4:00 p.m.

 

Case Study 1: Enrollment Management Perspective

During the first of two institutional case studies, one of our presenters will share how they collaborated across enrollment and academic lines to set achievable enrollment goals that also align with mission and budget objectives.

 


 

Case Study 2: Faculty Perspective

During the second case study, another instructor will share their story of collaboration across enrollment and academic lines at their institution.

 


 

Understanding Financial Aid Leveraging and Net Tuition Revenue Enrollment Strategies

Our expert instructor will help you understand the nuances of how scholarships and other financial aid impact and interact with enrollment, revenue, and academic quality.

 


 

Inviting Enrollment Managers to the Table: Collaboration for New Program Development

The process of determining new program feasibility should always involve leaders from both the academic and enrollment realms. Our faculty will offer strategies on how academic leaders can strengthen program development by pulling admissions into the process, bringing enrollment thinking into faculty senate conversations, and sharing enrollment knowledge with other faculty members.

 


Day 3

8:30 a.m. - 12:30 p.m.

 

Recruitment: How You and Your Faculty Can Get Involved

Academic involvement in the recruitment process can provide a host of new and exciting opportunities for targeted efforts to attract and retain students. This session will help attendees think through the nature of their current role in recruiting efforts and will provide new ideas for how academics and enrollment professionals can collaborate around high school recruitment strategies, college articulation agreements, guidance counselor outreach, campus events, and more.

 


 

Building Partnerships Between Academic and Enrollment Leadership

Enrollment models vary greatly from institution to institution. During this interactive session, you will learn how to navigate different models and explore ways to build partnerships and positively impact enrollment in your unique institutional context.

 


Optional Post-Conference Workshop

12:30 - 4:30 p.m.

Your registration fee includes the post-conference workshop and materials, lunch on Wednesday, as well as refreshments.

Effective Strategies to Promote Your Academic Program

Playing a role in promoting your academic program is more critical than ever in today’s ultra-competitive higher education landscape. Your involvement in the process with campus partners in enrollment, marketing, and PR is essential to elevate your marketing plan from good to great.

If you are an academic leader who needs to better understand how to strategically position your programs with prospective students, this workshop is for you. During this session, you will gain the knowledge and tools that will allow you to:

  • Learn how to talk the talk as we discuss the terminology and tools for website, email, and social media marketing to effectively reach students;
  • Spend time developing marketing stories and personas for your academic program; and
  • Better align your message with your institutional brand.

Speakers

Jacquelyn-Elliott

Jacquelyn D. Elliott, Ed.D.

Consultant; President, enrollmentFUEL; Chief Enrollment Specialist, Marion Military Institute

Jacqui has 25 years of leadership experience in higher education. She currently holds dual roles as the President of enrollmentFUEL, a student search and enrollment consulting firm in North Carolina, and chief enrollment specialist with Marion Military Institute. She also conducts faculty development training for leaders of universities throughout the Kingdom of Saudi Arabia under the auspices of the Academic Leadership Center (ALC) of the Ministry of Education. She was the first female faculty appointment at the all-male King Fahd University of Petroleum and Minerals (KFUPM) in Saudi Arabia.

Read Jacquelyn's full bio here.

Elizabeth Francis-Connolly-1

Elizabeth Francis-Connolly

Dean, Interdisciplinary Health and Sciences, University of Saint Joseph in Connecticut

Prior to her current role, Elizabeth served on faculty at the University of New England where she was the Dean of the Westbrook College of Health Professions. During that time, she oversaw twelve academic programs, undergraduate through doctoral programs, a clinical simulation center, state of the art motion analysis laboratory, and the Interprofessional Education Collaborative. Prior to UNE, she was at Eastern Michigan University for 23 years and served as the Director of the School of Health Sciences. She received her PhD in Sociology from the University of Michigan, a Master of Science in Occupational Therapy at Boston University, and her Bachelor of Science in Occupational Therapy at Quinnipiac University. Her research has focused on mothering across the life course and academic mentoring & leadership.

Read Elizabeth's full bio here.

ChristopherRomano

Christopher Romano, Ed. M

Vice President of Enrollment Management and Student Affairs, Ramapo College of New Jersey

Christopher leads the Division of Enrollment Management, including the offices of admissions, advising and first-year experience, career services, financial aid, marketing and web administration, athletics, residence life, the Educational Opportunity Fund, public safety, and the division of student affairs. He also chairs the Strategic Enrollment Management Planning Committee. Christopher serves as a member of the president’s cabinet as well as other administrative bodies to ensure that institutional conversations and decisions consider the impact not only on incoming student enrollment, but also on the way those decisions impact the perception, experience, and ultimate success of current students.

Read Christopher's full bio here.

Brian-Williams

Brian G. Williams, D.M.

Interim Chief of Staff, Roger Williams University

Dr. Williams became the Interim Chief of Staff in Fall 2019 after initially joining Roger Williams University as the Vice President of Enrollment Management and Marketing in 2017. Prior to joining Roger Williams, he served as vice president for enrollment & institutional analytics at John Carroll University in Cleveland, Ohio and as Dean of Enrollment Services at Providence College. Additionally, Brian has worked in admissions and financial aid at both La Salle University and Saint Louis University. Dr. Williams has a key role in strategic planning and data analytics across the university enrollment efforts for recruitment, financial aid, academic planning, and retention.

Read Brian's full bio here.

All-Inclusive Members Get This

FREE!*

Learn More About Membership

Conference Pass

  • All presentation materials

  • Main Conference

  • Breakfast & Lunch

  • Networking Reception

  • $1,495

    through May 15 $1,595


Can't Attend? Buy the Conference Binder
$295

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

Kate Poisson
Program Manager, Academic Impressions

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*All-inclusive members receive $250 off of conference registrations (in addition to the early bird discount if applicable). Academic Affairs, Advancement/Alumni Relations, Business Office, Enrollment Management, Student Affairs, and Leadership members will continue to receive $100 off conference registrations. Upgrade your membership to qualify for a higher discount. Please note this discount is not applicable on pre- or post-conference workshops or conference binders.