Enrollment Management Essentials for Academic Leaders

Enrollment Management Essentials for Academic Leaders

June 1 - 3, 2020 | Eastern Time

As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.

*A limited number of FREE member spots are open for each virtual conference. Sign up today.

The Academic Impressions Virtual Conference Experience

Our virtual conferences go far beyond just replicating PowerPoint presentations online: these new programs are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. As higher education strives to adapt rapidly to the shifting crisis, connecting with your peers who are experiencing similar challenges can be the best use of your professional development time.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Unlimited access to all recorded online sessions
  • Access to an online conference hub — one-stop shop for presentation materials, attendee introductions, worksheets, supplemental reading, videos, and other resources

Empower and equip your academic leaders to meaningfully impact your institution's enrollment goals.

Overview

As a dean, provost, or program director, expectations are increasing for you to be more engaged in and take more responsibility for enrollment planning and outcomes. Thanks to a variety of factors, like the COVID-19 crisis and shrinking state appropriations, the enrollment market has become more competitive than ever before. This call to action for stronger partners within academic leadership will only continue to grow.

Academic leaders already juggle numerous academic, administrative, and research related responsibilities, so adding yet another priority to your list can be a challenging undertaking.

Join us for this comprehensive learning experience that focuses on cementing a firm understanding of core enrollment management concepts and practices. You will leave this conference with a practical workbook and the confidence that you are better prepared to positively impact enrollment outcomes at your institution.

 

Individualized Consultation Sessions

You will have the opportunity to sign up for 10-minute consultation sessions with our expert faculty to receive advice and guidance on specific questions and challenges you and your team are facing.

 

Who Should Attend

Academic leaders including deans, assistant deans, provosts, assistant provosts, program chairs, and rising academic leaders will benefit from this conference. The sessions are designed to serve the unique needs of individuals who work with both graduates and undergraduates.

 

Limited Attendance

In order to ensure a high-quality learning experience, we have intentionally designed this Virtual Conference to have a limited number of total attendees. To ensure access from both paying participants and also from those who have an All-Inclusive membership, when the membership cap is reached, only paying participants can register after that point (while spaces are still available). If you have questions about whether this program is right for you, please contact us.

See What Our Attendees are Saying

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College

AGENDA

DAY 1: Establishing Your Foundation (Eastern Time)

 

Tech Check and Sign-In
11:00 – 11:30 a.m.

 


 

Welcome & Introductions
11:30 a.m. – 12:15 p.m. 
ROUND ROBIN!  Share the following with your colleagues via webcam:
1) Your name, institution, and role.
2) How your work in student recruitment and enrollment has shifted – particularly in the midst of the COVID-19 pandemic.

 


 

BREAK
12:15 – 12:30 p.m.

 


 

Foundations of Enrollment Planning
12:30 – 1:30 p.m. 
Enrollment management is about much more than just headcount—it is a nuanced effort, and there is more to consider than just the number of students who will show up. We will provide you with a framework for how to approach and understand enrollment planning from three critical standpoints: headcount, mission, and revenue.

REFLECT AND CHAT! What do you feel like you/your institution is already doing well in terms of enrollment management? What do you feel are critical areas to improve?

 


 

BREAK
1:30 – 2:00 p.m.

 


 

Understanding Your Market Position: Part 1
2:00 – 3:00 p.m. 
An institution has as many market positions as it has academic programs. This session will help academic leaders understand what market position means, what kind of data can help them identify and understand their competitors, and where they sit in the marketplace.

EXERCISE! Work to determine the market position of your institution/program through considering: What does your institution stand for? Who are your target students? Who are your top competitors? What is your differentiator?

 


 

BREAK
3:00 – 3:15 p.m.

 


 

Understanding Your Market Position: Part 2
3:15 – 4:15 p.m. 
This structured working time is designed to strengthen your understanding of your institutional market position and distinction through both quantitative and qualitative means.

PEER FEEDBACK! You are invited to bring your own enrollment data to work with and submit any marketing collateral you would like to have reviewed by your peers and the facilitation team.

 


 

Day 1 Close and Q&A
4:15– 4:30 p.m. 

 


 

OPTIONAL: Ask an Instructor / Virtual Networking
4:30 – 5:00 p.m. 
Share resources informally with fellow attendees and get access to 1:1 time with conference instructors.

 


DAY 2: Building Understanding (Eastern Time)

 

Tech Check and Sign-In
11:00 – 11:30 a.m. 

 


 

Day 2 Welcome & Review
11:30 – 11:45 a.m. 

 


 

Understanding Financial Aid Leveraging and Net Tuition Revenue Enrollment Strategies
11:45 a.m. – 12:45 p.m. 
Our expert instructor will help you understand the nuances of how scholarships and other financial aid impact and interact with enrollment, revenue, and academic quality.

PULSE CHECK! How are you utilizing aid and scholarships in your enrollment strategy?

 


 

BREAK
12:45 – 1:00 p.m.

 


 

Inviting Enrollment Managers to the Table: Collaboration for New Program Development
1:00 – 2:00 p.m.
The process of determining new program feasibility should always involve leaders from both the academic and enrollment realms. Academic leaders can strengthen program development by pulling admissions into the process early on, bringing enrollment thinking into faculty conversations to weigh in on critical components like naming strategies and program budget.

PRACTICE! Work through the basics of building a program budget using a pro forma template you can build upon later for your own programs.

 


 

BREAK
2:00 – 2:30 p.m.

 


 

Collaboration Case Studies
2:30 – 3:30 p.m.
You will hear two institutional case studies about collaborations across enrollment and academic lines - one from a faculty perspective and one from an enrollment manager perspective.

SIMULATION! Rather than simply listening to the case studies, you will become a part of them. You will play the role the academic department decision-makers, discuss strategies to move forward, and work together to set achievable enrollment goals that align with the institutional mission and budget objectives.

 


 

Day 2 Close and Q&A
3:30 – 3:45 p.m.

 


 

OPTIONAL Consultation Sessions: Afternoon Times
3:45 – 5:00 p.m.
You will have the opportunity to sign up for 10-minute individual or team consultation sessions with conference instructors. These sessions are included with the conference registration fee and are an opportunity for you and your team to obtain some advice and guidance on the specific questions and challenges you may be having in connection to enrollment management on your campus.

 


DAY 3: Moving the Needle at YOUR Institution (Eastern Time)

 

OPTIONAL Consultation Sessions: Morning Times
11:00 a.m. – 12:00 p.m. 
You will have the opportunity to sign up for 10-minute individual or team consultation sessions with conference instructors. These sessions are included with the conference registration fee and are an opportunity for you and your team to obtain some advice and guidance on the specific questions and challenges you may be having in connection to enrollment management on your campus.

 


 

Tech Check and Sign-In
11:30 – 12:00 p.m. 

 


 

Day 3 Welcome & Review
12:00 – 12:15 p.m.

 


 

Recruitment: How You and Your Faculty Can Get Involved
12:15 – 1:15 p.m. 
Academic involvement in the recruitment process can provide a host of new and exciting opportunities for targeted efforts to attract and retain students.

AUDIT AND IDEATE! Reflect on the nature of your current role in recruiting efforts and brainstorm ideas for how academics and enrollment professionals can better collaborate around high school recruitment strategies, college articulation agreements, guidance counselor outreach, campus events, and more.

 


 

BREAK
1:15 – 1:45 p.m.

 


 

Effective Strategies to Promote Your Academic Program
1:45 – 2:45 p.m.
Academic leaders’ involvement in the process with campus partners in enrollment, marketing, and PR is essential to elevate your marketing plan from good to great. In this session, we will help you better understand how to strategically position your programs with prospective students.

EXERCISE! Learn to “talk the talk” through practicing terminology and exploring website, email, and social media marketing tools to help you effectively reach students. Spend time developing marketing stories and personas for YOUR academic program.

 


 

BREAK
2:45 – 3:00 p.m.

 


 

Building Partnerships within YOUR Institutional Context
3:00 – 3:45 p.m.
Enrollment models vary greatly from institution to institution. During this interactive session, you will learn how to navigate different models and explore ways to build partnerships and positively impact enrollment in your unique institutional context.

ACTION PLANNING! Leave with an action plan to help you begin making an impact on enrollment at your institution.

 


 

Final Q&A, Conference Close & Evaluations
3:45 – 4:00 p.m.

SPEAKERS

Jacqui Elliott

Jacquelyn D. Elliott, Ed.D.

Consultant; President, enrollmentFUEL; Chief Enrollment Specialist, Marion Military Institute

Jacqui has over 30 years of leadership experience in higher education. She currently holds dual roles as the President of enrollmentFUEL, a student search and enrollment consulting firm in North Carolina, and chief enrollment specialist with Marion Military Institute. She also conducts faculty development training for leaders of universities throughout the Kingdom of Saudi Arabia under the auspices of the Academic Leadership Center (ALC) of the Ministry of Education. She was the first female faculty appointment at the all-male King Fahd University of Petroleum and Minerals (KFUPM) in Saudi Arabia.

Read Jacquelyn's full bio here.

Elizabeth Francis-Connolly-1

Elizabeth Francis-Connolly

Dean, Interdisciplinary Health and Sciences, University of Saint Joseph in Connecticut

Prior to her current role, Elizabeth served on faculty at the University of New England where she was the Dean of the Westbrook College of Health Professions. During that time, she oversaw twelve academic programs, undergraduate through doctoral programs, a clinical simulation center, state of the art motion analysis laboratory, and the Interprofessional Education Collaborative. Prior to UNE, she was at Eastern Michigan University for 23 years and served as the Director of the School of Health Sciences. She received her PhD in Sociology from the University of Michigan, a Master of Science in Occupational Therapy at Boston University, and her Bachelor of Science in Occupational Therapy at Quinnipiac University. Her research has focused on mothering across the life course and academic mentoring & leadership.

Read Elizabeth's full bio here.

ChristopherRomano

Christopher Romano, Ed. M

Vice President of Enrollment Management and Student Affairs, Ramapo College of New Jersey

Christopher leads the Division of Enrollment Management, including the offices of admissions, advising and first-year experience, career services, financial aid, marketing and web administration, athletics, residence life, the Educational Opportunity Fund, public safety, and the division of student affairs. He also chairs the Strategic Enrollment Management Planning Committee. Christopher serves as a member of the president’s cabinet as well as other administrative bodies to ensure that institutional conversations and decisions consider the impact not only on incoming student enrollment, but also on the way those decisions impact the perception, experience, and ultimate success of current students.

Read Christopher's full bio here.

Brian-Williams

Brian G. Williams, D.M.

Interim Chief of Staff, Roger Williams University

Dr. Williams became the Interim Chief of Staff in Fall 2019 after initially joining Roger Williams University as the Vice President of Enrollment Management and Marketing in 2017. Prior to joining Roger Williams, he served as vice president for enrollment & institutional analytics at John Carroll University in Cleveland, Ohio and as Dean of Enrollment Services at Providence College. Additionally, Brian has worked in admissions and financial aid at both La Salle University and Saint Louis University. Dr. Williams has a key role in strategic planning and data analytics across the university enrollment efforts for recruitment, financial aid, academic planning, and retention.

Read Brian's full bio here.

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  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for one year. See list of trainings here.

  • $250 off all in-person conferences

  • 1 in-person conference registration per institution

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Virtual Conference

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  • $1,495

    through May 15 $1,595

    All-Inclusive Members: register for FREE* by clicking the Register button below.


10-User Membership




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  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership





  • $7,500

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Virtual Conference

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • $1,495

    through May 15 $1,595

    All-Inclusive Members: register for FREE* by clicking the Register button below.


10-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 10-users for one year. See list of trainings here.

  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 25-users for one year. See list of trainings here.

  • $7,500


Can't attend the virtual conference? Buy the binder

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Questions About the Event?

Kate Poisson

Kate Poisson
Program Manager, Academic Impressions

*There are limited spots available for All-Inclusive Members to register for Virtual Conferences for free in 2020. Each virtual conference has a registration cap in order to ensure a high-quality learning experience, personalized attention, networking and interactivity. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.

Academic Affairs, Advancement/Alumni Relations, Enrollment Management, and Student Affairs members will continue to receive $100 off conference registrations, if applicable. Upgrade your membership to qualify for a higher discount.

Please note the member discount is not applicable on conference binders or success coaching.