A college community has perhaps the most generationally diverse members of any organization. From Baby Boomers and Generation X to Millennials and Gen Z, today’s students and employees alike co-navigate university systems with vastly different expectations of how they like to be treated as customers. These varying preferences have great impact on the campus culture as a whole, as well as on the diverse knowledge and skills service providers need in order to deliver great experiences for all. This virtual training will provide you with a greater awareness of the varying preferences for customer service that exist for employees and students in college and university communities, as well as a look at how service providers can modify styles to meet expectations and enhance the university experience across generations.
Campaigns are long-term, effort-intensive fundraising cycles that require hard work and commitment from Advancement staff, university and volunteer leaders, and donors. When a campaign comes to a close, the institution must balance the celebration of its accomplishments and gratitude for donors with the ongoing need for philanthropic support, all in the setting of inevitable potential for staff and donor fatigue. The best practice is to couple campaign-close communications with a focused effort that capitalizes on the momentum garnered during the campaign to transition into an evergreen philanthropic marketing and communications effort. This underutilized practice showcases high potential investment opportunities – thus, keeping philanthropy alive well beyond a campaign. Creating giving opportunities beyond the close of a successful campaign does not happen by chance. It requires a coordinated effort with your marketing and communications team to ensure that they are prepared to best position your institutional needs while also celebrating the impact of the campaign and honoring the donors who helped to make it a success. Join us to learn the steps UC San Diego took in their transition to create a post-campaign evergreen giving opportunity—and how you might adapt their approach to your own unique institutional context.
Pause. Reflect. Look Ahead. Use this time to set more meaningful goals and prepare for the year ahead. As the year ends, we’ve observed that many of you are working so hard and moving so quickly that the time and energy to pause and reflect has been limited. The habit of reflection can build self-awareness and resilience. This is the ideal time to look back to look forward. We encourage you to make space to reflect on more meaningful goals and prepare for the year ahead. This can help ensure you’re making progress on your own leadership development. Would you mind sharing how your investment towards your professional development has helped you grow in 2022, and what your professional aspirations for 2023 are in this short questionnaire? Some Goals from Your Peers in 2022 “I want to learn how to be more agile and to embrace change and apply it to the higher education environment. Further, I want to learn time management by prioritizing what needs to be done in the higher education environment, and to communicate succinctly and concisely.” “I would like to mentor my female staff members to grow and be empowered in the workplace (pay it forward). […]
What do you want to accomplish in 2022? Submit your answer to be entered into a drawing for a free book of your choice. All of us at Academic Impressions are interested in hearing from you! We want to better understand what you are looking to accomplish in 2022. We’d love to incorporate your answers into our 2022 programming plans. No matter how big or how small your goals are, we encourage you to share your intentions. Afterall, many researchers say that you are more likely to achieve your goals if you write them down. Here’s what some of your colleagues around higher ed have shared already: I want to learn more about my white privilege I want to better (and equitably) support my department chairs I would like to get promoted to a Director-level position this year. I want to learn how to be more inclusive in my fundraising communications. I want to feel more comfortable around managing change – because it’s still happening! Tell Us Your Goals Personal contact information is collected for the purposes of the raffle to win a free book of your choice. All answers will only be used in aggregate form. Notice: JavaScript […]
