Learn how to successfully build and grow your leadership annual giving program in order to leverage leadership giving in building donor loyalty as well as your donor pipeline. Even with a successful leadership annual giving program, there are always opportunities to assess and improve your existing program. This educational series will offer valuable information for new programs and well-established leadership giving societies, where you will develop a plan to:
- Effectively train your frontline staff to maximize the impact of leadership giving.
- Build a sustainable frontline fundraising effort that will expand your donor pipeline.
- Ensure that you are strategically engaging and stewarding your leadership donors.
- Work effectively with internal staff to ensure you have the buy-in and resources to build an optimal leadership giving program.
How It Works
This educational series has been designed to help you to comprehensively assess, develop, and improve your leadership annual giving program. It consists of four trainings, taking place from October through November. You may choose to register for one, two, three, or for all four training workshops in a live or on-demand format. If your schedule allows, we do recommend participating in all four trainings, as the content will build as you continue through it and will be most impactful when experienced in full, and in sequential order.
Who This Series Will Serve
This training series is ideal for both new and seasoned advancement professionals who are building or revamping a leadership annual giving program. You will leave this series with a comprehensive understanding of how to build your leadership giving program as well as the skills to effectively engage your leadership donors.
What You Will Learn by the End of the Series
After participating in this educational series, you will attain valuable new skills on how to build, measure, and improve your leadership annual giving program. You will further develop or strengthen skills related to goal setting, pipeline development, donor cultivation, strategic communication and stewardship, and long-term planning.
Identifying Your Leadership Annual Giving Goals and Pipeline
October 27, 2022 | 12:00 p.m. – 2:30 p.m. ET
Learn strategies to build an optimal leadership giving program that enhances donor loyalty as well as your donor pipeline.
Developing Essential Fundraising Skills for Leadership Annual Giving
November 2, 2022 |12:00 p.m. – 3:00 p.m. ET
Strengthen donor cultivation, solicitation, and communication, in order to achieve increased levels of leadership support.
Considering Communication and Stewardship in Leadership Annual Giving
November 11, 2022 |12:00 p.m. – 3:00 p.m. ET
Enhance donor relationships with impactful communication strategies.
Positioning Your Leadership Annual Giving Program for Continued Success
November 17, 2022 | 12:00 p.m. – 2:30pm ET
Confidently communicate the importance of leadership annual giving to donors and internal constituents.
Senior Vice President and Chief Philanthropy & Communications Officer, San Diego Humane Society
With more than twenty years of experience in development with a focus on annual giving and major gifts, Brian has worked for a variety of organizations in the nonprofit arena, including the Baltimore Symphony Orchestra, the Maryland Zoo in Baltimore, the University of Baltimore, the University of California, San Diego San Diego State University and the University of San Diego. His experience includes extensive work on telemarketing campaigns, direct mail, board management, volunteer solicitations, e-philanthropy, and personal solicitations. Brian has used his extensive experience in statistical data analysis and strategic planning to be an integral team member of capital campaigns ranging in scope from $16 million to $1 billion.
Questions About the Event?
Learning & Development Manager,