Manage, Optimize, and Grow Your Academic Program Portfolio: A Data-Informed Approach

Evaluating, Managing and Optimizing the Academic Portfolio


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Learn to evaluate your academic programs more effectively within the framework of mission, academic standards, markets, and margins.


The methods used by institutions to manage their academic program portfolios are evolving and becoming more sophisticated. Higher ed leaders now need data on four key areas to properly evaluate their academic program mix:  

  • Markets
  • Margins
  • Academic standards
  • Mission

If you are looking to take a more data-informed approach to the assessment of your academic program’s portfolio health, we invite you to join us for this highly interactive virtual conference. Using real-time data on program markets, margins, academic standards, and mission, you will engage in discussion around its application and apply data-informed approaches to the ongoing management of your own academic program portfolio. Each session is led by an expert speaker and includes hands-on workshops that guide you on how to use the best available data and analysis to evaluate and manage your academic programs. 


Who Should Attend

Presidents, Provosts, Vice Provosts, Deans, CFOs, institutional researchers, and other higher ed leaders who want to make more data-informed decisions around their academic programs will benefit from this virtual conference.


Follow Through With Success Coaching

Have you ever gone to a training only to find that you came back with great ideas but don’t have the time, support, or skills needed to make the changes?

Academic Impressions has produced thousands of trainings and we have learned that utilizing a coach after attending a conference helps provide accountability and bridges the training with the on-the-ground work of getting the job done.

As a result, we are now offering success coaching on select conferences.

  • Purchase this training + 3 one hour follow up success coaching calls
  • Work with an assigned coach who has extensive experience in higher ed.
  • Get individualized support to help you follow through on what you’ve learned.
  • Workshop your plans, run your ideas by someone and get additional help/practice.

To get success coaching, simply purchase the Conference and add Success Coaching during registration.

Learn More About Success Coaching

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts

See What Our Attendees are Saying

“The virtual design of this conference coupled with the amazing work of our program manager promoted a high level of engagement and sense of community among attendees. The speakers were knowledgeable and enthusiastic to share their experiences. It was a refreshing shift from long days of traditional meetings on Zoom!”

“This is the first time I’ve ever attended a virtual conference, and to be honest, I had low expectations. Well, I was wrong. I am very impressed with the platform used and the quality of the content shared. Oftentimes, these conferences only talk about ideas and what could work, but at this event, actual pathways and practical next steps were shared. Academic Impressions did a great job featuring quality speakers who were willing to share what they know.”

“Although the workshop was online, it felt as if the presenters were right there with us. All presenters were knowledgeable and really related the content to real work experiences. They were so willing to answer questions and offer assistance—I learned so much that I can apply.”

“Many conferences leave you with learning but not always sure how to turn that into action for your organization. There were actionable tips shared throughout the two days and tools provided to help move the learning into action. I am always impressed with Academic Impressions conferences and this virtual one did not disappoint.”

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College


Day One | Tuesday, October 18, 2022

All Times Eastern


Session I: Market Opportunity and Dynamics
12:00 p.m. – 3:00 p.m. ET
This first session will describe the building blocks that should underlie data-informed market decisions for your programs. You will learn how to define your institution’s markets and examine a framework for evaluating your programs based on program demand, competitive intensity, employment opportunities, and value proposition. You will come away with knowledge of the kinds of data you need in order to evaluate programs based on markets along with the tools to evaluate your value proposition. Topics to be covered include:

  • Market data
  • How to measure student and employment demand
  • Competition: Gauging the competitive landscape
  • Using market data to assess portfolio position and growth opportunity
  • Experience and application
  • Value proposition: What drives yours?


Day Two | Wednesday, October 19, 2022

All Times Eastern


Session II: Economics: Programs, Courses, and Benchmarking
12:00 p.m. – 3:00 p.m. ET
On day two, we will focus on the data you need in order to evaluate program economics. We will present a methodology that uses information about program economics to evaluate decisions about program-specific investments. We will also explain how to use predictive analytics and benchmarking to evaluate your program economics and plan for the future. You will take away a strategy for identifying academic cost reductions at the course and section levels that meets your financial constraints while minimizing harm to your institution. Throughout the session, we will discuss:

  • A “what” and “why” overview of program economics and components
  • Course economics to unlock growth
  • Benchmarking — and knowing where you stand
  • Looking forward: Predictive margins and planning


Day Three | Thursday, October 20, 2022

All Times Eastern


Session III: Management: Process, Oversight, and Success
12:00 p.m. – 3:00 p.m. ET
In our third and final session, we will focus on the challenges inherent to academic program decision-making. We will present strategies for establishing a transparent, productive, and enduring process that will engage your institution and enable you to create a strategic management plan for sustained program evaluation. The session will conclude with a roundtable discussion about implementation in which we’ll discuss barriers, successes, and what you should expect. Topics to be covered in this session include:

  • Processes and tools for program review and engagement
  • Approaches and best practices for integrated portfolio evaluation and management
  • Leadership Roundtable: How can it work? Barriers, successes and the unexpected


Gray Associates logo


Portrait of Andy Dunn

Andy Dunn

Managing Analyst, Gray Associates

In his current role at Gray Associates, Andy provides financial management to the company and contributes to projects in program economics for its clients. Prior to working at Gray, Andy was Director, Strategic Financial Planning and Analysis, with Concordia University Wisconsin and Ann Arbor.

Read Speaker's Full Bio.


Renay Scott

Vice President of Student Success, New Mexico State University

Dr. Renay M. Scott currently serves as the Vice President of Student Success at New Mexico State University. She began her career at New Mexico State University in 2014, as the 9th president the of Doña Ana Community College, an NMSU branch campus. She moved to the Las Cruces campus in 2018, and from her role in the Division of Student Success has also served as senior womens’ administrator for Athletics plus interim provost and graduate dean.

Read Speaker's Full Bio.

Portrait of Steve Probst

Steve Probst

Senior Partner, Gray Associates

Steve has worked with more than 100 higher-education institutions, bridging the perspectives of faculty, administrators, trustees, and other stakeholders. He leads engagements with colleges and universities to assess current academic programs and identify new ones, evaluate potential new geographic markets and campus locations, improve curricular efficiency, and address other strategic, enrollment, and financial challenges.

Read Speaker's Full Bio.


Betty Rider

Transitional President, Elizabethtown College

A veteran in higher education, President Rider has served in various roles at Etown, from faculty member to department chair, Registrar, and Associate Academic Dean. Prior to her appointment as President, she served as Provost and Senior Vice President for Academic Affairs at Elizabethtown College.

Read Speaker's Full Bio.

portrait of Mary Upchurch

Mary Pahissa Upchurch

Senior Partner, Gray Associates

Mary Upchurch leads Gray’s relationships with educational leaders from a diverse range of institutions representing all sectors and sizes, including state-wide systems such as Kentucky State.

Read Speaker's Full Bio.

Questions About the Event?

portrait of Stephen Whitehead

Steve Whitehead
Head of Practice, Academic Innovation,
Academic Impressions

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