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Why Rethinking Developmental Education is a Priority

Included in This Report: A Letter from Amit Mrig, President, Academic Impressions March 2013. Given public and federal pressures on college completion, several higher education and policy groups have recently shone the spotlight on developmental education. Recent studies suggest that half of all undergraduates will take at least one remedial course, but that only a small minority of students in remedial courses goes on to complete a degree or certificate. Developmental education proves costly for open enrollment and moderately selective institutions alike, draining institutional resources with little return. Most institutions take an additive approach to serving academically underprepared students, investing in additional academic support services and staff. Without challenging the traditional model for placing students and providing developmental courses, this approach proves unsustainable. We interviewed academic leaders at two-year and four-year institutions that offer effective alternative approaches to traditional developmental education. These institutions have: Through these efforts, they have seen significant gains in retention and completion rates. We hope their advice will be useful to you. Read the report. See Other Topics in Academic Leadership

Reassessing the Costs and Benefits of Developmental Education

Reports over the past several years from the Lumina Foundation, Complete College America, and other policy and research groups have documented the high cost of developmental education, measured not only in dollars spent but in student attrition rates. In fact, “Core Principles for Transforming Remedial Education,” a recent joint statement and meta-analysis provided by the Charles A. Dana Center, Complete College America, the Education Commission of the States, and Jobs for the Future, reported that: Half of all undergraduates (and 70% of students enrolled at community colleges) take at least one remedial course. Only about one quarter of community college students who take a remedial course graduate within eight years. On average, less than half of students in remedial reading courses complete the remedial sequence, and only one third of students in remedial math courses complete that remedial sequence. The Cost of Providing Developmental Courses Not only do developmental courses fail badly at their purpose—that of remediating gaps in student learning so that academically underprepared students can register for first-year courses with a higher degree of successfully completing them—developmental courses also drain considerable institutional resources. Given that half of all entering students are placed in at least one developmental course, […]

Placing Students in Gateway Courses: A More Informed Approach

One of the most insidious, documented effects of the traditional pipeline of developmental courses on an incoming student is the fatigue of taking multiple non-credit courses (or, in some cases, being required to retake a non-credit course repeatedly). Tristan Denley, provost at Austin Peay State University, calls this course sequence the “slow death.” Your goal should be to move developmental students as quickly as possible into credit-bearing courses that count toward their academic degree or certificate. This shortens the time to graduation; it also builds a student’s confidence and their sense of momentum toward their academic goals, increasing the likelihood that they will persist and succeed. As you reconsider the sequence and design of your developmental education programming, also reconsider your approach to placement. Does the standard policy of placing students, on the basis of their high school transcripts, in specific levels of developmental coursework serve the student and your institution well—or are there more nuanced, effective approaches to placement? Fast-Track Placement Valencia College has revisited their placement criteria as a key part of their strategy to accelerate the progress of academically underprepared students. Reviewing standardized test scores for incoming students, Valencia identifies the top 25% of those students who […]

Special Edition: Making a Difference with International Students – The Resources You Need

According to the Open Doors report on international education, international student enrollment has increased every year for the past 60 years. With this trend expected to continue, and international students becoming an increasingly important constituent group, it’s critical for institutions to take a more holistic view at how they’re meeting these students’ needs now and in the future. To help you learn from some of the most effective approaches to serving international students, Academic Impressions offers this series of  resources: A Whole-Campus Approach This report offers practical considerations for optimizing the international student lifecycle: Beyond recruitment efforts, institutions need to think broadly about integration into the campus community and the academic curriculum to ensure international students persist and succeed. They also need to plant seeds for future support and giving as these students graduate and potentially return to their home countries. HEAR FROM THE EXPERTS View a free recording of our June 2012 webcast “The Internationalized Campus” to hear from experts Darla Deardorff (AIEA) and Gretchen Dobson (Gretchen Dobson Go Global) about critical opportunities during the undergraduate years to introduce programming that supports international students’ academic success and persistence … and invites them to engage with the institution in the […]

Students at Risk of Suicide and Risk Management: Advice from Allan Shackelford

Student suicide has received renewed attention both in the US and Canada, not only because of the increased number of suicides by college students (with research studies indicating that as many as 1.5% of college students may actually attempt suicide, while many others will give suicide serious consideration at some point during their years on campus) but also because of increased legal scrutiny and the legal liabilities incurred by failing to address a risk of student suicide proactively and speedily. In an interview this week, we asked Allan Shackelford to offer his reflections on the issue. As an attorney and consultant, Allan Shackelford has advised institutions of higher education for more than 30 years. He is the co-author (with Anne Lundquist) of The Student Affairs Handbook: Translating Legal Principles into Effective Policies, as well as Responding to and Supporting Students with Disabilities: Risk Management Considerations. You can find his recommendations below. Legal Ambiguities: Forseeability and Liability Citing Robert Bickel and Peter Lake’s study The Rights and Responsibilities of the Modern University (1999), Shackelford notes that institutions of higher education owe a legal duty to students to protect them in every reasonable manner from forseeable risks: “At the heart of our […]

Special Edition: The College or University President in Crisis Response and Recovery

How ready are you to communicate with key constituents and with the public during and after a crisis at your institution? Drawing on interviews conducted in 2010-2014 with crisis communications expert Cindy Lawson, Academic Impressions offers you this bundle of complimentary articles unpacking some of the thornier issues in crisis communications. We hope these resources will be useful to you. Cindy Lawson handled public relations in the wake of the tragic 1999 bonfire collapse that killed 12 students at Texas A&M University. Today, Lawson is one of the key thinkers in crisis communications for higher education, presenting frequently on the topic and offering recommendations to media relations professionals from institutions across North America. She currently serves as the vice president for public relations and communications at DePaul University. Here is some of her advice for institutional leaders and their media relations staff. Preparing the President to Serve as a Spokesperson During a Crisis “Crises are defining moments,” Lawson remarks, “and therefore, the choice of chief spokesperson is crucial. There are times when the president/chancellor is the best spokesperson.  There also are times when the chief communications is the best choice, and, to be sure, there are still other times when […]

Video: Trust and the High-Performing Team in Higher Education

Drawing on current research on high-performing leadership teams both within and outside of higher education, Pat Sanaghan, president of The Sanaghan Group and author of Collaborative Leadership in Action (2011) and the forthcoming book, How to Actually Build an Exceptional Team (2013), has identified 10 differentiators of exceptional teams, 10 qualities that enable teams to rise to and perform at high levels consistently. Of the 10, Sanaghan points to trust as the most important quality that differentiates high-performing teams in higher education. “In a high-trust environment,” Sanaghan remarked in an interview with Academic Impressions, “you can do many things even with limited resources. But if you have low trust, even with high resources you can’t get much done. To build trust, you need transparency with information — especially around financial realities, decision-making roles, and process.” Higher education is by its nature a collaborative and people-driven enterprise — yet often, too little investment is made to improve the professionals within the institution work together. As the speed of change accelerates and higher-ed’s operating environment grows more complex, those institutions that will remain competitive and thrive will be those characterized by high-performing teams across all parts and levels of the organization. The High-Trust Environment […]

Measuring Brand ROI: An Interview with Bob Sevier

As the higher ed marketplace becomes increasingly competitive, it has become more critical than ever to be able to measure the impact of your marketing efforts on brand perception — critical, but not always easy. In a recent interview with Academic Impressions, Bob Sevier, senior vice president of strategy for Stamats Inc., shared with us his guiding philosophy for measuring the return on investment for branding efforts. Here is the interview, with links to additional resources — we hope you will find it useful for opening discussion within your office. Knowing What Works and What Doesn’t Academic Impressions (AI): Bob, why is it especially important to care about measuring brand perception now? Bob Sevier: From the vantage point of the marketing professional, there are two reasons. First, it helps to find out whether your brand campaign is actually working. A lot of marketers are slowly transitioning from measuring output (Are we busy?) to measuring outcomes (Is it working?). Second, measuring the ROI on your brand campaign tells your supervisor that you’re serious. Professionals show results, and when you can show results, you earn the opportunity for an increased budget. That’s why this is more important now than even four years […]

Taking the Campaign Beyond Campus Events: A Case Study

The University of the Virgin Islands (an HBCU with campuses on St. Thomas and St. Croix US Virgin Islands) saw their alumni giving rate increase from 13% to 42% in the past year during the institution’s “50 for 50 Campaign” celebrating UVI’s 50th anniversary. What is especially noteworthy about this jump in giving rate is how UVI did it: rather than relying heavily on reunion, other on-campus events, or even alumni events in other locations to boost giving rate, UVI reached out to alumni at 30 local community events and festivals throughout the year. Rather than just bring alumni back to UVI, their annual giving and alumni affairs staff and volunteers went out into the community to find their alumni — where their alumni were already gathering. Intrigued by UVI’s ambitious (and effective) alumni outreach, we interviewed Linda Smith, UVI’s director of annual giving and alumni affairs, and Nanyamka Farrelly, UVI’s public relations officer, to learn more about UVI’s approach in the past year. Here is what they shared with us. Academic Impressions (AI): Linda, Nanyamka, thank you for joining me for this conversation. I am fascinated by your approach. What did your participation at these community events look like? […]

Customer Service in Higher Education: More than Just Demeanor

In a survey of professionals of higher education a few months ago, Academic Impressions found that: If asked to give their institution a letter grade for customer service, most professionals would assign a “C” or lower. There is a growing awareness among managers in higher education that customer service entails more than presenting students or internal clients with a “friendly face,” that it involves responsiveness and collaborative problem-solving. Yet most cite similar challenges to improving customer service in their office: lack of time and uncertainty on how to effectively train it. Two Resources on Training Customer Service Interviewing an array of experts who have made strides in providing customer service training in higher education or in transitioning enrollment or academic support services to a one-stop approach, Academic Impressions offers two complimentary resources: A Complimentary Publication Our recent Monthly Diagnostic, “Improving Customer Service in Higher Education,” we take a close look at the barriers to customer service and interview past and current presidents, vice presidents, and department heads in student services and enrollment management for practical advice in meeting those barriers. A Complimentary Webcast In our January 22, 2013 webcast, “Raising the Bar on Customer Service in Higher Education,” panelists Susan […]