Managing Relationships with Partners in Non-Traditional Badge Development



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Does working with industry partners make you think twice about non-traditional badges?

Does working with industry partners make you think twice about non-traditional badges?

Non-traditional badges represent a growing market full of opportunity. However, you may not be pursuing badges of this type, because you’re not sure how to work with industry partners in development and management. Don’t let that stop you!

Join us for this webcast to learn tips on how to engage with industry partners for non-traditional badge development. We will profile a typical relationship with industry partners and share common pitfalls to avoid.

Non-traditional badges are badges that align with professional development and partnerships with business and industry. For example, a community college can partner with a business who needs to train its employees on how to use a software tool necessary to work on pumps.


Who Should Attend

This webcast series will appeal to higher education professionals (faculty, faculty developers, and academic leadership) who are planning for and/or are in the process of implementing a badging initiative at their institutions.

Do you want to learn how to effectively move your badging initiative forward? Attend this webcast and receive $100 off your registration to our conference: Microcredentials and Digital Badges in Higher Education.


To develop your confidence in pursuing non-traditional badges with industry partners, we will guide you through the following agenda:

  1. What Industry Partnership Requires: You’ll learn the gist of what is required when working with industry partners to develop a badge.
  2. Establishing the Relationship – You’ll learn how to get buy-in and engagement from industry partners.
  3. Defining and Validating Competencies – You’ll learn how to define competencies, as well as who is responsible for validating badges.
  4. Managing the Relationship – We’ll share the common mistakes to avoid.


Michael P. Macklin

Associate Provost for Workforce Partnerships/Development, Colorado Community College System

Michael’s primary focuses are workforce development, noncredit programming, and business partnership development. Through Mr. Macklin’s work with digital badges, he is leveraging the power of digital credential opportunities in advanced manufacturing, healthcare and information technology. He understands that digital badges are key in sustaining and expanding workforce skillsets with community and business partners as this allows for unprecedented access to affordable reskilling and upskilling opportunities. Read Michael’s full bio here.


Questions About the Event? Email this event’s Program Manager, Lisa Lafflam.

Product Information

What’s included in your purchase?

  1. Live webcast session – a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Webcast recording – a recording of our live session that you can access anywhere, anytime.

For more details about this product, please visit our Product FAQs.


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