By Lynne M. Wester
Note from the Publisher
Hi! We’re excited to let you know that Lynne M. Wester’s bestselling handbook The 4 Pillars of Donor Relations is now available in this expanded second edition! The new edition is updated for today’s donor relations professionals, and it doubles the bonus resources and samples of creative donor communications included in the book. We hope you and your colleagues will enjoy this unique and comprehensive donor relations handbook!
Note from the Author
This new edition is modernized with new samples and examples for you to use to help build your donor relations efforts. I’m proud that the book continues to be a lasting guide to effective practices in donor relations. Buy copies for your fundraising team and to have in your advancement library—help educate others about the wonderful world of donor relations. —Lynne M. Wester
What You’ll Learn in This Book
Fundraising has a major problem facing its sustainability, and it has nothing to do with the charitable tax deduction, with the transfer of wealth, or with the new generation of donors—the millennials. It has everything to do with donor retention.
Average donor retention rates for first time donors hover at a dismal less than 30% rate. Yet a focus on acquisition cannot be the whole solution—not when studies reveal that donor acquisition costs seven times as much as retention. It’s more cost effective to keep the donors an organization has than to chase new ones.
A well-executed, strategic donor relations program is key to successful fundraising. In this book, Lynne M. Wester of Donor Relations Guru helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement.
Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors.
Bonus Resources – Expanded for the Second Edition!
- Examples of creative communications with donors from real institutions
- 60 pages of appendices offering specific advice on everything from what to include in a gift acceptance policy to donor event management
- Steps to take if you are a donor relations “team” of one
- A checklist to ensure that your online giving site is donor-friendly
The book is available in print and digital editions. The digital version is a downloadable PDF. Upon payment, you will find your book available to download in the Downloads section of My Account.