by Kathy Drucquer Duff, CFRE
Note from the Publisher
We’re excited to offer you this Second Edition of Kathy Drucquer Duff’s unique handbook for frontline fundraisers! This expanded edition includes a new chapter modeling conversations to re-educate donors and includes new examples and practical strategies throughout the book. It is a must-read for your team.
Note from the Author
“I discuss probing questions comprehensively in my new book Productive Conversations with Donors: A Handbook for Frontline Fundraisers. This book provides fundraisers with new approaches for being inquisitive and persistent in an authentic manner. Learn how to use probing questions to:
- Thank a consistent donor
- Engage new prospects or “never donors”
- Engage young alumni
- Re-engage lapsed donors
- Re-educate donors
- Discover what motivates the “sometimes donor”
- Expand your network of connections
“Included are specific strategies for guiding donor conversations to inspire major gifts, planned gifts, and gifts from parents. I hope you’ll take a look!”
– Kathy Drucquer Duff, CFRE
What you’ll learn in this book
Are you moving the relationship forward with every donor interaction?
Simply visiting with a donor is not enough. Successful gift officers are curious, inquisitive, and able to ask probing questions in an authentic way that discovers the donor’s motivations and dreams, building a deeper relationship with them over time.
This book gives frontline fundraisers new tools to have more productive conversations. Included are specific strategies for guiding donor conversations to inspire major gifts, planned gifts, and gifts from parents. Order copies today for your team!
The book also includes group exercises for your team.
Reviews from the field
“Kathy Drucquer Duff has zeroed in on the key to fundraising success – asking potential donors the right questions, in the right way, at the right time – and produced an invaluable handbook that equips frontline fundraisers with specific questions to ask on virtually every occasion, using every kind of medium, and to negotiate every kind of gift. Newcomers would be wise to absorb every word and use this book as a daily guide to ensure they optimize every opportunity with every prospective donor. And even the most accomplished veterans will find in its contents many useful tips for harnessing their greatest asset – endless curiosity – to secure the confidence of more donors and to frame more successful and sustainable philanthropic compacts.”
James M. Langley, President, Langley Innovations
“Kathy Drucquer Duff has artfully and skillfully crafted a “must have” new tool for front-line fundraisers that covers the full spectrum of conversations with donors – from early-stage engagement to stewardship and everything in between. Her problem-solving approach provides an array of useful tips and real-life scenarios that will benefit novices and seasoned pros alike. I’m buying a copy for every member of my team!”
Dondi L. Cupp, Former Associate Vice President, University of Michigan
The book is available in print and digital editions. The digital version is a downloadable PDF. Upon payment, you will find your book available to download in the Downloads section of My Account.