What’s Next for Data-Informed SEM?

More institutions are using small and big data sources across the prospective and current student lifecycle to inform key decisions related to enrollment and retention. To take a look at how Strategic Enrollment Management (SEM) is changing and to get ideas for how institutions can better leverage their data, we reached out to a panel of three prominent experts:*role=”document”, aria-multiline=”true”, aria-readonly=”false”**aria-label=”Block: Paragraph”* These three, joined by Laura Jensen (associate provost for planning and effectiveness at Colorado State University), will also be discussing this topic in more depth at our upcoming conference Effectively Leveraging Data in Enrollment Management. Here is what they shared with us today. What Advances are We Making? What are the Opportunities? Sarah Seigle. Real-time data and analytics have become more important across all stages of the student lifecycle. Looking at three of the biggest functions of a strategic enrollment management plan—student recruitment, financial aid, and retention—where have you seen many institutions make recent advances in incorporating data into their decision-making? John Dysart. I have seen more colleges bring analytics into financial aid. In recent years, financial aid leveraging has become nearly commonplace. It seems that the majority of colleges and universities are now using some type of leveraging formula, awarding […]

Retaining Your Major Gift Officers—From Day One

Retaining major gift officers begins on day one—with how you onboard them and connect them with key networks across the institution. A formal process for major gift officer training is one of the key factors in their success that is also within your control. In my article “Recruiting the Right Major Gift Officers,” I encouraged managers to define the specific skills they are hiring for—and seek non-traditional candidates for major gift officers. Now I would like to encourage you to rethink how you onboard and support your major gift officers in ways that encourage their success and retention from day one. Major gift officers, due to their sporadic attendance in the office, need as much clarity as possible, and this is especially true if you are hiring non-traditional candidates who are new to both the work and the institution. This means more than just ensuring that you have a formalized onboarding and training process (one that communicates the unit philosophy, establishes a common foundation of expectations, and outlines options for potential professional development) and clear performance expectations for both input metrics (e.g., contacts, substantive visits, number and value of asks made, and office attitude/collegiality) and output metrics (e.g., dollars raised, […]

Adding Gender-Neutral Housing

While most media coverage and public attention to gender-neutral housing has been positive (for example, see this article in the Washington Post), it is critical to manage communications with the local media, conservative student groups, parents, and other campus constituencies with some care. A few proactive steps early in the process can help prevent or mitigate consternation among campus groups or the wrong type of media attention. Solicit Broad Input To learn more about how colleges and universities can prepare for opening gender-neutral housing, we interviewed Peter Konwerski, dean of students at the George Washington University. GWU has just walked through the process of setting up a pilot program for gender-neutral housing. From his recent experience with the process, Konwerski offers these practical takeaways for peers at other institutions: “Spend a lot of time listening first,” Konwerski suggests. “If your community does have strong reservations about including gender-neutral housing in your residential opportunities on campus, you need to know them and address them as early as possible.”“Put the story out early in the process to alert the local community. Find out if there will be any negative outcry at that point, before the decision is made. Test the community’s response.” Peter […]

Advancement/Academic Partnerships: Using a Team Science Model to Fund Research

A SERIES ON INNOVATIONS IN FUNDING ACADEMIC RESEARCH Ed Mason, president of EMNR & Associates, is writing this series to assist academic leaders in finding creative strategies to merge public/private funding for existing and new research initiatives. Mason has studied an array of collaborative partnerships between the two offices most focused on external funding (the development office and research & grants), and he will be sharing some of the models he has observed, as well as directions for the future. We hope you will join us for this innovative series: In the traditional model for funding academic research at universities, multiple offices and departments interact with faculty in the administration of grants and gifts from external donors. Commonly, these offices do not interact frequently or communicate effectively with each other, which tends to create a “silo” effect. By moving instead to a team science model for defining and funding research initiatives, you will: What is Team Science, and What Does it Mean to Researchers and Development Officers? Team science is a proven model that creates partnerships between researchers, advancement professionals, and other key stakeholders at your institution. It involves developing strong collaborative teams who will be able to compete and successfully procure funding for high-priority research […]

Anticipating the Future: Following the Lead of Community Colleges

The world of work is changing rapidly, creating new pressures and new opportunities for higher education. It’s critical that university leaders act as conveners, assembling representatives of local industry, nonprofits, and community to do the tough work of anticipating the future for their region—both the threats and the opportunities. Some community colleges have been doing this extremely well, and other institutions can learn from their example. The Challenge Before Us The world now sits on the precipice of a fourth industrial revolution, defined by a range of new technologies that are fusing the physical, digital, and biological worlds. Technological breakthroughs in processing power, artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3D printing, nanotechnology, biotechnology, and more will fundamentally change the way in which we live, work, and interact. Such technologies are poised to destroy millions of current jobs while creating entirely new ones. The stakes are high: researchers at the University of Oxford’s Future of Humanity Institute have predicted a 50% chance that machines will be capable of taking over all human jobs in 120 years. The implications for higher education are staggering. Beyond the job losses, millions of new jobs will simultaneously be created. In fact, it’s […]

Forging the Future: Five Considerations for Developing Leaders at Your Institution 

Many have written, studied, and offered advice on the skills higher education leaders need to be successful, and in the wake of COVID-19, some of the needs have shifted and some have reached a fever pitch. Burnout, enrollment declines, artificial intelligence, and political and cultural polarization are just some of the external factors a leader needs to navigate. Internally, there are staffing and salary freezes, politics, racialized hierarchies, and tenure battles – it’s no wonder many institutions are struggling with recruiting and retaining key faculty and staff1.  Although employees have many reasons for leaving their jobs, one stands out. From April 2021 – April 2022, a McKinsey survey2 showed that the top reason for quitting a previous job is a lack of career development opportunities and advancement, outranking inadequate compensation. These results closely mirror those from a Pew Research Center survey3, which found lack of opportunities for advancement tied with inadequate pay as the reasons people quit. So, while there are multiple factors associated with driving employees away, it is telling that lack of growth within the organization ranks so highly.  It’s a message that’s beginning to resonate in higher education. Institutions and departments are beginning to recognize the need […]

Can Confusion Be an Asset and a Resource for a Leader?

How Do Successful Higher-Ed Leaders Deal with Adaptive Change? We’re well-equipped, in higher education, to meet technical change head-on. We’re often less well-equipped for adaptive change. This is a distinction Ron Heifetz drew, first in his thought-provoking book Leadership without Easy Answers (1998) and later with Martin Linsky in Leadership on the Line (2002). With technical challenges, situations arise where current knowledge, expertise and resources are enough to deal effectively. A technical problem is not necessarily trivial or simple but its solution lies within the organization’s current repertoire of resources (such as updated technology, takeaways from past experience, or decisions to invest more money or people). With adaptive challenges, there are fewer clear answers. Adaptive challenges demand that we lead differently, because these challenges cannot be solved with current knowledge and expertise, but require experimentation, risk taking, creativity and the ability to use “failures” as learning opportunities. Adaptive leaders – the leaders I would follow – are those who know how to embrace confusion and ambiguity. Those are the leaders I would trust; those are the leaders who are visibly comfortable with ambiguity and who are always learning and moving forward. (I unpack this idea further in my article “Higher Ed is Facing Adaptive Changes.”) This […]

Preparing Faculty For Effective Corporate Partnerships

In January, we shared three effective models for more holistic corporate engagement. This is the second article in our series on corporate engagement in higher education. While partnering faculty members with companies seeking research partnerships is increasingly attractive to colleges and universities, faculty may approach the new partnerships cautiously. Building effective corporate and faculty partnerships requires you to address potential challenges early — ideally before a contract is in place! We spent time interviewing institutions with successful corporate engagement strategies. Here is a review of the challenges, steps to take in addressing them, and key considerations for aligning corporate and faculty interests proactively and responsibly. 3 Critical Challenges 1. Building Faculty Trust and Buy-in At Kansas State’s Office of Corporate Engagement, Director Richard Potter explains that one of their biggest challenges has been to change how faculty partner with corporations, and to build trust in the university’s vision for a holistic approach to corporate relations. They have been asking faculty and departments to share information about existing partnerships with companies, but some have been reluctant to compromise those relationships. At California State University Fullerton, the challenge has been to build faculty relationships with the CSU Foundation, which was established in […]

How One Registrar’s Office is Securing Buy-in to Streamline Transfer Credit Evaluation

The transfer credit evaluation process is one that touches many different stakeholders. The registrar’s office is where the heart of the action happens, but the way credit is articulated has far-reaching implications for the admissions office, department chairs, and academic advisors as well. Because all of these entities have such a stake, it can be tricky for registrars to manage policy changes and gain the buy-in needed to streamline their transfer credit evaluation processes. Two Success Stories at CSU Kelley Brundage, associate registrar at Colorado State University, has worked in transfer credit evaluation for over 20 years and has led two major streamlining initiatives at CSU. The first large-scale streamlining initiative occurred when Kelley was a new hire at the university. As she entered into her new leadership role as associate registrar, she was advised that the overall perception of the registrar’s office was, on the whole, a negative one: other Departments viewed her office as inflexible and unlikely to compromise, and as a result, the efficiency of the transfer credit evaluation process was suffering. Kelley immediately began taking steps to turn the perception of her office around and gain allies throughout the institution. The second streamlining initiative that Kelley […]

Courses with No Syllabi: A Unique Instructional Model at LDS Business College

In this interview, learn about a unique approachto designing a more immersive learning experience. In this short clip, you’ll hear my conversation with Bruce Kusch, the current president of LDS Business College. Formerly the chief academic officer at LDS, Bruce spearheaded an instructional framework there called the i4 model of design. i4 means campus instruction that is: To pilot this model, Bruce worked with an LDS faculty member to pilot a semester-long leadership course with no syllabus. He is going to tell us why he decided to do this and what it looked like along the way. Bruce Kusch, LDS College. What our mission here is … is to really prepare our students for the world of work that they will encounter when they graduate. The jobs that are waiting for our students when they finish don’t come with a textbook or a syllabus, and they’ve got to be ready to go to work and produce. The best way that we can help them do that is to put them in a learning environment that in the greatest way possible simulates work. Bridget Dattilo, Academic Impressions. So your intent here is to focus on building the mindset in students for […]