A Tool for Increasing Application and Retention Rates for At-Risk Students

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges, universities, and organizations that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. 2015 was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants here. Is college choice always an informed choice? Often, first-generation and low-income students enroll at a college or university that someone in their family knows about, or simply enroll at the institution closest to home, regardless of whether that student and that institution are a good fit. First generation and low-income students may find themselves overwhelmed with promotional materials from several colleges but lack the knowledge to determine which institution will best suit their skill sets and goals. And often they can’t rely on the prior experience of other family members to help them make the best choice. Yet there is research to […]

Student Affairs: Trends to Watch in 2017-19

What will student affairs look like, 3 years from now? Looking ahead, what concerns you most? What do we most need to do this year? Recently, we held vigorous discussions of the future of student affairs with a panel of experts that included two vice presidents of student affairs (Les Cook and Paul Marthers), a career services expert (Jeremy Podany), and a sitting president (Karen Whitney, Clarion University) whose background is in student affairs. All four are forward-thinkers and bring unique perspectives to student affairs. Paul Marthers heads up both student affairs and enrollment management at SUNY’s central office, and Les Cook, as vice president for student affairs and advancement at Michigan Tech, oversees the entire student-alumni lifecycle from pre-college outreach to planned giving. Karen Whitney’s approach to leading Clarion University is deeply informed by her work in student affairs, and Jeremy Podany, as executive director of Ascend and The Career Center at Colorado State University and the founder of the Career Leadership Collective, is pursuing the integration of career and co-curricular at every step of the student experience. Our conversations with this panel of experts left us enthused, and we want to share some of the highlights from these interviews […]

How One Institution Took Space Management to the Next Level

Here’s how the University of Texas at El Paso (UTEP) completely updated its approach to space management. What We Faced As capital funding becomes more competitive, it is increasingly important that the University of Texas at El Paso (UTEP) uses spatial data in a strategic fashion to acquire monies for capital projects. Upon creating a spatial database, UTEP recognized the importance of making the data within it robust enough to identify space accurately and understand how to increase utilization and efficiency. In turn, this would help upper-level administrators to make data-driven decisions in order to meet the goals and objectives of the university. What We Did The DatabaseFirst, we created a spatial database that not only addressed the reporting requirements from the Texas Higher Education Coordinating Board, but also addressed the internal university attributes that were deemed important when determining whether a space was being utilized efficiently – such as: When instructors become accustomed to using a certain room, it is useful to be able to list these attributes. Then, we can justify offering them another room that better matches space capacity with course capacity and their teaching needs. The Space PolicySecond, to stress the importance of space management to […]

Engaging the Board in the Campaign

Too often, board involvement in the campaign is limited to what are essentially tactical assignments — making the ask to their contacts, raising certain quantities. What’s missed in these cases are opportunities to engage the board in what board members do best — big-picture thinking, advocacy, and getting key messages out to the community. Jim Langley, founder and president of Langley Innovations, and past vice president of advancement at Georgetown University, offers suggestions for how to approach the board from the outset in a way that will contribute more to the success of your campaign. Starting with a Cognitive Map Langley recommends involving board members early in framing the campaign and the “big ideas” driving it. In an unproductive relationship between the board and the campaign planning committee, board members are shown a gift pyramid, told that the institution has X number of prospects at each level, and then given assignments. “In too many cases,” Langley warns, “we assume that a gift pyramid is enough; we present the pyramid, then march through and orchestrate the ask. If you present the campaign that way to the board, they will assume it is a tactical exercise.” Langley warns that there are two risks in this: […]

Missed Opportunities: Why Private Universities Need to Partner with 2-Year Colleges to Create Better Transfer Pathways

For many private institutions, community college transfer students represent a viable and untapped opportunity for increased enrollment and tuition revenue. While developing a webcast to share practical strategies for partnering with community colleges to improve student recruitment and student success, I had the opportunity to talk with Mary Hinton, president of the College of Saint Benedict. Hinton, who also authored our recent article “Game On for the Liberal Arts” and participated in the Presidential Dialogues, has a forward-thinking approach and makes an eloquent and compelling case for partnering with two-year institutions – not only to boost enrollment objectives, but to address a growing need in society. Partnering for Better Transfer Pathways: An Interview with Mary Hinton Sarah Seigle. As private colleges look to recruit more transfer students, how would you describe the opportunity you see for four-year private institutions when it comes to partnering more strategically with community colleges? Mary Hinton. As we think about student demographics, and the desire for our institutions to be more inclusive, we know part of that equation will demand thinking beyond our current constituents. Partnering with two-year institutions provides viable opportunities to reach more students; to genuinely exhibit inclusion; and to recognize that for some, access […]

Strategies to Promote Student Resiliency: What to Do When Students Blame Faculty for their Lack of Success

This article is an excerpt from Sue Ohrablo’s acclaimed book High-Impact Advising: A Guide for Academic Advisors, which you can find here. When working with students, advisors are likely to encounter students who blame others for the academic challenges they experience. It is the responsibility of the advisor to provide a sympathetic ear and refrain from judgment while creating a non-threatening environment.  The advising session should be a safe place for students to express their concerns without fear of retribution or rejection. In such an environment, students are apt to be more candid in their assessments about faculty and peers. Scenario: The Hard Professor Advisors know the reputations of many faculty members, especially those who are considered “hard” or “demanding” by students. Although, in the back of our minds, it might be tempting to think, “Yeah, he’s a real hard-nose,” buying into that characterization of the faculty member does not provide the student any assistance. Instead, the advisor can add value by providing strategies to the student. For instance, a faculty member may be known to criticize students’ academic abilities by using what is interpreted to be a condescending tone when communicating with students. The faculty member may point out deficiencies […]

Leveraging Parents as Allies in Student Success

by Daniel Fusch (Academic Impressions), interviewing Marjorie Savage (University of Minnesota) While some colleges are seeking positive ways of managing parent involvement throughout the college years, others have established farewell rituals near the start of a student’s first term to deliver the message that parents are expected to let go and step back. These separation programs range from a formal ceremony at Morehouse College to sessions on “Letting Go” during orientation at other institutions. Not Just About Letting Go Although introducing programming to encourage parents to “let go” may be a way to define the separation process for both students and student services staff, this approach (especially if adopted in isolation from a more holistic strategy for parent engagement) precludes opportunities to leverage parents as key resources in promoting the academic and social success of your students. Marjorie Savage, researcher on the topic of parent/college relations and author of the books Not Helicopters but Allies: Partnering with Parents to Better Support Students (Academic Impressions, 2016) and You’re on Your Own (But I’m Here if You Need Me) (Simon & Schuster, 2009), suggests that parents can be an asset to the institution and play a key role in student success — if that role and the […]

Recruiting Military Students

Even though this market is largely dominated by the for-profits, the past year has seen many non-profit universities make initial investments in services for military students, especially since the passing of the post-9/11 GI Bill. We asked Jim Paskill, principal and creative director for Paskill Stapleton & Lord; Eric Craver, director of marketing and recruitment for the office of adult degree programs at the University of Wisconsin-Green Bay; and David Hoftiezer, director of admissions at Thomas Edison State College, for advice on first steps in reaching out to military students, whether veteran or active duty. Be Realistic Paskill recommends proceeding with “both eyes open.” Most active duty military — and many veterans — are going to be looking for online offerings. “The for-profits are the 2000 pound gorilla in that arena, and institutions like the University of Phoenix and DeVry are investing significant funds to generate leads. You will probably not be able to compete on a dollar-for-dollar basis.” Also, whether you are thinking of an active duty, deployed population or veteran students, remember that you are competing for a relatively small market.  If you are looking at the military market as a revenue source, you are not likely to see a […]

Student Success: A Team Effort

Our Member Exclusive report Tackling the Retention Challenge: Defining and Delivering a Unique Student Experience emphasizes the importance of achieving a broad alignment of academic and student support services, rather than trusting to isolated, one-off retention initiatives. Yet there are often organizational and cultural barriers that keep efforts within student affairs and academic affairs separated and siloed. This week, we asked James Cook, co-editor (with Christopher Lewis) of the book Student and Academic Affairs Collaboration: The Divine Comity (NASPA, 2007) and past vice president of student services at Laramie County Community College, to identify some of the most difficult and pervasive barriers to effective partnerships across these divisions. Cook also suggests some tips for breaking down those barriers. What Gets in the Way Cook notes five barriers that represent the most significant — and difficult to address — obstacles to effective coordination of academic and student support services: Organizational structure — these functions typically report to separate vice presidents Residual antipathy between some student services professionals and some faculty (there are still faculty who view student services professionals as “the party people” who hold pizza events for students; there are still some student services professionals who stereotype faculty, seeing them as too […]

Designing for Student Recreation and Wellness: A Look Inside the U of Utah

As institutions strive for new enrollment and increased retention, it is no surprise that many institutions are focusing on recreational facilities in their immediate capital plans. If designed well, a new recreation and wellness facility will serve as more than an immediate invitation for prospective students and families. The physical, social, and communal aspects of the facility can help to boost student enrollment and improve the overall engagement across the campus community. Recreation facilities have transformed from just places to work out to facilities that cater to the whole student. Institutions across the country are adding in wellness aspects, such as health services, counseling services, and demonstration kitchens. As institutions look at the design and construction of these facilities, some key considerations come to mind: The University of Utah’s new Recreation and Wellness building is an excellent example of this kind of inclusive design and comprehensive thinking. To get an inside look at the facility and its design process, we reached out to Mary Bohlig, the university’s director of campus recreation services, for an interview. Interview with Mary Bohlig Michelle Sponholz. Mary, thanks for joining me. Can you talk a little about how to move beyond just a “space is at […]