FREE | Using Social Media in Your COVID-19 Response


Using Social Media in Your COVID-19 Response


The live webcast took place on April 2, 2020. Please register to get access to the recording.

COVID-19 Critical Response

Watch a webcast recording where our experts connect with the broader higher education community to share ideas and ask questions amid the COVID-19 crisis.

As the COVID-19 situation evolves rapidlyinstitutions are turning to social mediawhich is ideal for up-to-the-minute information—as a critical means of communicationWith this channel comes a host of decisions around things like tone, content, and response times that social media managerswho may already be overtaxed, must figure out on the fly. 

Join us for this webcast recording where we facilitate a discussion with Tony Dobies, Senior Director of Marketing at West Virginia University. You’ll hear from our expert, as well as your fellow attendees, on questions such as 

  • What lessons are you learning about crisis communications and the role of social in your existing plan? How can you apply these moving forward?  
  • What kind of tone should you strike in your posts?  
  • What kinds of content should you be prioritizing?  
  • How do you respond on posts that generate many questions for which you may not have definitive answers?  
  • In a time of constant communication, how can you avoid burnout?

Who Should Attend

Social media managers, as well as marketing and communications professionals working across platforms including social, will benefit from this conversation.  

If you are looking for a space to gain ideas and best practices around the current coronavirus crisis, we encourage you to check out our other webcasts in our COVID-19 Critical Response Discussion Series.

A Discussion-Based Format

As COVID-19 continues to be an ever-evolving situation, we cannot provide you with hard-and-fast answers. But we can make space for open discussion and idea-sharing based on both our speakers’ expertise and the experiences of the rest of the audience.

After watching this recorded webcast, you will have a clearer understanding of how other campuses are responding and ideas for how you might continue to make decisions and move the work forward.

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Tony Dobies

Senior Director of Marketing, West Virginia University 

In his current position, Tony has positioned the University as a leader in higher education when it comes to new and social media platforms. He is a vocal advocate across the higher education community and has spoken at numerous national conferences on the importance of social and digital media in marketing and communications.

At WVU, Tony leads a team that sets the University’s social media-specific goals and strategies and helps to use social media effectively through various campus-wide campaigns and initiatives. In 2015, Tony was named a “30 under 30 Rising PR Star” by PR News. In 2016, Tony was also part of a team that won PRSA’s “Best in West Virginia” award for the best overall PR campaign in the state, in addition to significant recognition for WVU’s innovative use of Snapchat and short, social video campaigns. Tony is also an adjunct professor at the Reed College of Media at WVU.