This online program is an easy way to educate both new hires and existing staff (including academic leaders) with fundraising responsibilities on the important work of advancement. We worked with our top collaborators in each functional area across the shop to bring you a course that offers a high-level overview and provides connections to the donor pipeline and advancement’s goals. Topics covered in this program are:
- Alumni Relations
- Annual Giving
- Major Gifts
- Donor Relations
- Planned Giving
- Advancement Services
Who Will Benefit
This program was designed to provide an overview of advancement’s functional areas that will be beneficial to new advancement team members, as well as faculty, admissions, and student affairs professionals. After watching this course, you’ll be ready to support fundraising efforts or collaborate with your advancement colleagues more effectively.
How It Works
For 7 days, you will get daily emails Monday through Friday with bite-sized videos that you can complete in 30 minutes or less each day. If you complete all modules within seven days, you will have the chance to request a certificate. New cohorts start every Monday.
Integrate professional development into your daily routine and establish a solid understanding of advancement in your work.
MEMBERS - Sign up and get a certificate!
Submit your information to enroll into our 7-day foundational Advancement program. You will get daily emails Monday through Friday with bite-sized videos that you can complete in 30 minutes or less each day. If you finish the curriculum within 7 days, you will have the chance to request a certificate of completion.
Members: Sign in to register.
Before You Start
01.
Make sure you’re logged in with your membership credentials
02.
Start the 101 course on this webpage or from one of your daily emails
Week 1
Day 1
19 minutes
Introduction to Alumni Relations
Watch:
Overview of Alumni Relations: Where it’s Been, Where it’s Going
Day 2
17 minutes
Introduction to Alumni Relations and Annual Giving
Watch:
Ongoing Alumni Engagement and Alumni Services
Understanding How to Quantify Alumni Engagement
Overview of Annual Giving: Where it Has Been & Where it is Going
Day 3
20 minutes
Introduction to Annual Giving
Watch:
Key Considerations & Understanding Structure
Building the Pipeline & Building Donor Loyalty
Day 4
26 minutes
Introduction to Donor Relations
Watch:
Overview of Donor Relations
Key Considerations & Understanding Structure
Week 2
Day 6
27 minutes
Introduction to Planned Giving
Watch:
Overview of Planned Giving
Key Considerations & Understanding the Benefits of Planned Gifts
Understanding the Role of PGs in a Fundraising Department
Day 7
28 minutes
Introduction to Advancement Services
Watch:
Overview of Advancement Services
Advancement Services Roles & Functions
Completed our Advancement 101 program?
Email membership@academicimpressions.com to request a certificate.
Continue Learning
Featured Collection: Maximizing Digital Engagement in Advancement
As a member, you can unlock access to this collection of timely resources, designed to help navigate and maximize the digital fundraising environment.



VIRTUAL TRAINING RECORDING
Recruiting, Training, and Engaging Alumni Volunteers in a Digital Environment



Upcoming and Recently Added

Virtual Conference
Institute for Annual Giving
February 16 - 17, 2023
Learn More ⟶

Roundtable
Roundtable for Leaders of Talent Development in Advancement: A Cohort-Based Series
February 24 - May 19, 2023 | Denver, CO & Online
Learn More ⟶

Conference
Intentional and Strategic Management of Alumni Volunteers
March 21 - 23, 2023 | March 21-23, 2023 | Minneapolis, MN
Learn More ⟶

Roundtable
Advancement Roundtable: A Cohort-Based Series for Development Leaders
March 24 - April 28, 2023
Learn More ⟶

Virtual Training
Encore and Live Q&A: Recruiting, Training, and Engaging Alumni Volunteers in a Digital Environment
March 29, 2023 | Encore
Learn More ⟶
Get in Touch With Us
Contact your account manager for help.

Ryan Coleman
Account Manager
ryan@academicimpressions.com

Yianna Kappas
Account Manager
yianna@academicimpressions.com

Kori Parton
Account Manager
kori@academicimpressions.com

Roshaon Tytar
Account Manager
roshaon@academicimpressions.com

Niecie Washington
Account Manager
niecie@academicimpressions.com