Donor Relations: What You “Should” Do and What You “Must” Do
In donor relations, it’s easy to split ourselves too many ways, pursuing too many initiatives at once. Often, we begin our work brainstorming about what we must do in order to build your program? To prioritize your efforts wisely, refer to the Four Pillars of Donor Relations (covered in full in my book): In this updated version of the Four Pillars, start your journey to successful donor relations by tackling the acknowledgement. They are non-negotiables. Acknowledgement You must provide proper acknowledgement and receipting of the donor’s gift. This includes: Receipt first, acknowledgement second. The receipt is for the transaction; the acknowledgment builds the relationship and expresses gratitude. Stewardship Donors have three needs in exchange for their gifts: A proper receipt and acknowledgment are the building blocks of transparency and gratitude. But next the donor needs more transparency around their impact. Regardless of the amount of the gift or the designation of where it went, you must report to the donor how it was spent and the impact of that gift on your institution. Again, this is not negotiable. It is no longer good enough to say “we used it and it went to the area of greatest need.” Donors can see through […]
