Differentiating Your Academic Programs
According to a survey of chief financial officers by The Chronicle of Higher Education, the financial crisis that has caused upheavals in other sectors hasn’t prompted radical changes in how most colleges operate (with a few big exceptions). This may be a sign that the full effect of the economic fallout has yet to hit home on many campuses, or that strong enrollments and stimulus funds have helped institutions in the short-term. But as stimulus funds are not recurring, it is especially vital that public institutions make substantive, long-term moves to ensure their sustainability. Many institutions are already engaged in budget scenario planning to prepare for that fallout, but that may not be enough. Given both continuing budget constraints and rising demand for higher education, this is the time to ensure your academic program mix is positioning your institution for future success. Don’t Lose Sight of the Mission Some institutions chase the latest demand at the expense of their mission, while others stick too closely to tradition, and miss critical new opportunities. The key to differentiating your academic programs is to find the right intersection between your institution’s mission and changing demand in the marketplace. Even if a particular program […]

